On the construction steps of the traffic station to the brand station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Every grassroots webmaster have a dream, fantasy of their own station one day can reach hundreds of thousands of or millions of traffic, day into the fight gold, sleep can count money. But the reality is brutal, there are many people in the beginning of the loss, there are more people die halfway, can stick to the end has been very few. With the constant changes in Baidu algorithm, and constantly upgrade, a lot of traffic station is down, from the decline, today we talk about how to put the hands of the flow station into the brand station, so that the site orderly operation.

The formation of the brand

Step One: Establish brand core value and brand culture

Brand Core value is the soul of the brand, which runs through every link of the brand image establishment. and the establishment of brand core value and brand culture, mainly in the hearts of consumers to establish a good brand image.

Step two: Design and organize brand image elements

After establishing the brand core value and the brand culture factor, the brand image establishment also needs to design and organize various brand image elements. These elements should be able to match the content of Consumer brand Association, to control and grasp the psychological activities of consumers to the greatest extent. Brand owner needs to design and organize the brand image elements include: Corporate image, user image, product or service image, consumer interests, brand visual identity, brand personality and so on.

Step three: Keep the brand alive

Brand image Establishment is a continuous process, can not stop the establishment of brand image. Therefore, in order to maintain the vitality of brand image, we must constantly innovate the brand image, or repositioning.

Second, a good user experience

(1) Provide users with the required content: and the user needs, all-inclusive, as small and fine, around a core theme for users to provide the content of others do not have, others we do fine, others fine we do the whole. Content is the lifeblood of a website, good content is successful start.

(2) Remove the spam ads: open traffic stations (mainly to film stations, novel stations, picture stations, literary stations mainly) you will find a very common phenomenon, full page of advertising, unrestrained window, there is no moral integrity of the pornographic ads. But from this point has been lost a large number of users, users are not equal to the end of the page display will be closed.

(3) Design of beautiful Web pages: A good Web page, the first choice is to attract users visually, simple neat and generous is always the theme, the appropriate color, highlighting the key content, if the user's eyes do not focus, attention will be everywhere is the same size elements and typesetting interface lost.

(4) Reasonable pagination: There are many stationmaster in order to obtain high PV, usually take a not very long content to divide into many pages, this is a very painful thing for the user to turn the page. Site content Paging principle to content chapters, each page of a chapter, no chapter of the number of words per page not more than 1500 words is advisable.

(5) Related articles recommended: Each page is not isolated, for users to recommend the topic related to the Web page will be more effective to increase user viscosity, improve flow.

Third, brand promotion and optimization

(1) Each encyclopedia website creates the brand entry, can let the user feel the profession, in the user appears the encyclopedia platform is an authority place, and among them your brand user will be more trusting. Second, the encyclopedia platform traffic and rankings are very good, in which to add their own brand invisible to bring more traffic and precision users, can be said to kill two birds.

(2) Brand keyword optimization, through the search engine optimization will focus on the product word optimization, when our products ranked in the top of the search engine results page in the first few times, when users want to find this product, may not enter the product name, but directly enter your brand name to achieve the purpose of finding a website, This achieves the goal of accumulating long-term repeat customers. For example, the beginning of the net, now read novels many people no longer search the novel two words, but search the beginning of two words. This is the result of brand optimization.

(3) Continuous promotion, where the promotion is not limited to advertising, but also includes the publicity of the user's Word-of-mouth, to be good at using social tools, such as the opening of brand microblogging, QQ space, and so on, to increase communication with users of the bridge, and actively interact with users to deal with user issues, increase

Iv. Maintenance of the brand

Brand development into the mature stage, not only through the maintenance of the product is constantly updated to maintain customer loyalty to the brand, to take legal maintenance to ensure that the famous brand is not subject to any form of infringement, but also should use the means of operation and maintenance to make the famous brand as a resource can be fully utilized, so that the brand value constantly improve. Brand management and maintenance is the site in the specific marketing activities to take a series of maintenance of brand image, protect the brand market position of action, mainly including adapt to market changes, to meet consumer demand, protect product quality, maintain brand image, and brand positioning.

Five, all around the user

Said so much, boil down to a point is the user, all efforts are for the user. Do the station preferred to regard themselves as users, standing in the user's perspective to consider the problem, with the user's vision to look at the site. The user is God, the user is the source of your wealth. Good to cherish every user, in order to achieve long-term development. (China Trade Net http://www.maoyiw.com stationmaster original article, reprint please indicate source)