On the development direction and website advantage of the vertical SNS community website

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As the news of Facebook's entry to China spread, SNS once again lit the eyes of people, what is SNS it? SNS full name Social Networking services, the social networking service, refers to Internet applications designed to help people build social networks, Based on the six degree theory, to know friends as the basis of friends, expand their contacts, share their preferences. Throughout today's SNS market, happy, School, 51, poly Friends, QQ and other monopolies in most of China's users, large Evergrande, how the weak change their own situation, increase their own value, expand brand influence, improve user stickiness?

The development direction of the vertical sns--community website

What is a vertical community site? The vertical SNS website is designated to be located in the industry or professional, by combining SNS with vertical demand, on the basis of common interests, find like-minded friends, share and discover their preferences.

What are the advantages of vertical SNS website:

First, the target users clearly, the site can be ready to find their own positioning, in recognition of their own positioning, to increase the target users, such as good beans nets, her target users, is the vast number of food enthusiasts, so can be targeted to promote the site, to find targeted users.

Second, the practicability is strong; The community website is clearly positioned, so its functional characteristics are very prominent, and such as good beans, positioning with China's largest share and discover the gourmet community, there is a clear user demand point, here, you can share your favorite food to your friends, you can learn how to make food, Share your culinary experiences with your friends. So he satisfies 2 great features of entertainment and practicality.

Third, the activity is strong; the so-called birds of a feather flock together, in the vertical community website easier to find to find like-minded friends, in addition, because of the vertical characteristics, the topic of communication is more easily accepted, resulting in the user's enthusiasm to participate in UGC also constantly improve. In summary, it can be seen that the vertical type of community site is not accidental, but based on people in the relevant industry, or have a common lovers of communication and communication desire.

Four, the user loyalty is high; the entertainment and practicality of the vertical SNS determines that the website has a strong stickiness to the users, because the users of the vertical community website are usually really have the professional exchange demand, is based on the common interest Hobby group, wants for the comprehensive community website, he does not have the very big user loss quantity, In addition, vertical SNS in virtually create a sense of teamwork culture atmosphere, so the loyalty is very high.

Five, commercial value is high, advertisers can get maximum value with minimum cost. Remember who said, without collating information, no value, the same does not add the collation of the user also has no value, vertical SNS website users clearly clear, such as good beans net users-food lovers, it is conducive to advertisers to carry out the advertisers accurate marketing, and in the profit at the same time, without affecting the experience.

In today's high-speed Internet development period, vertical community web site How to grasp the opportunity to bigger and stronger you? The development opportunity of SNS website hangs:

One, can withstand loneliness; this is for entrepreneurs. Vertical SNS destined to only affect a certain industry or a certain kind of user groups, so the user base is limited, increase the difficulty of promotion. In particular, some of the unpopular industries, such as art, "High and Low", its SNS site, because the audience less users, the initial operation of the site may have to face a tepid situation, so entrepreneurs need to withstand loneliness, do not impatient.

Second, do a good product, how to do a good product? Based on improving the platform function, the goal is to improve the user experience. such as the recent very hot beans net, in order to improve the function of the website, actively carry out the improvement of the new website, and when the website is online, invite the Internet professionals and non-professionals to register users in the form of a good bean network function and design experience journey, not tight expansion of brand awareness, but also improve the function and design of the website. Word, good product is all the purpose of humanized service users,

Third, completes the operation; for content: grasp the depth of the site topic, precision, entertainment and practicality, highlighting the professionalism of its user groups, industry, create a professional site atmosphere, for users: participate in user interaction, positive treatment of each user, and strive to retain every user, encourage users to participate in UGC, Rewards users who create quality content.

With the development of the Internet and the wide application of Sing Ucenter home, SNS website entry threshold has been greatly reduced, the same industry, SNS competition intensified, many imitators, but there will be competition to progress, do above 3, I believe that entrepreneurs will one day keep the cloud open see month Ming, Foreseeable vertical SNS website business value will be increasing, perhaps next "happy" ﹑ "school" ﹑ "Facebook" is you.