On the methods of promoting the website of the consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the previous article, the Network Business Sourcing Network has also talked about the promotion of independent shop methods and means, which mentioned to the website communication this piece! Today we take the website communication to the benefit of the promotion of the website to make a simple analysis. First of all, we need to understand what is the consumer, the so-called customer is the English Business-to-consumer (business to customers) abbreviation, and its Chinese Jane is called "Business customer." "Business to Customer" is a mode of E-commerce, that is, usually said commercial retail, directly to consumers to sell products and services. This form of E-commerce is generally based on the internet retail industry, mainly through the Internet to carry out online sales activities. The promotion of the Web site can not only be limited to the SEO optimization of the site, but also pay attention to the site's "communicative behavior." E-commerce Web site to promote the specific indicators can only be the conversion rate, that is, the specific number of Web site visitors to buy products, the final implementation of the transaction! Not just the amount of traffic, the PR/PV value.

In the network business Sourcing network, to do a good job of the promotion of the Web site, home to the site to operate a detailed classification of the project! Thereby locking the target customer base, "high quality, low price" to attract those who have the desire to buy and potential customers. The second is to improve customer viscosity. Finally, the customer data collection, the establishment of customer data base, a regular return visit, etc. below we will discuss in detail how to do "website communication".

1.B2C class site should not be bigger in the early stage! We all know, buy books to Amazon, when, buy a shirt to every customer sincerity goods. and comprehensive transactions generally Taobao, Pat, etc. a small web site for the consumer. Not only to do a good job of web site procedures, but also the development of the site should have a detailed planning! In the early days, the consumer website should focus on the promotion of the site brand, not the number of products and brand diversification! Of course, if you have a lot of capital except!

2. Many enterprises now have their own ERP customer relationship system, the consumer Web site has such a system. Long-term collection of customer information, a reasonable division of customer base, regular visits to customers to understand the needs of customers today! This is a successful consumer site must be specific to the conditions! Many users of the Web program have information subscriptions, voting, messages and other interactive templates. In that case, the user should use these templates in a reasonable way! Regularly send customers carefully designed preferential information to allow customers to visit the purchase! The festival sends a greeting card, lets the customer always remember our website and so on! This is a good "website communication" some means!

3. Website viscosity is very important, in the PAT Net has a "Today Special" column. This column is mainly to release some high-quality, low-priced products! Limited-limit promotions! Not long ago, "Today Special" category column launched the "1 yuan to buy a car" preferential activities, in the short term to attract millions of netizens pay attention to snap! This is a good way to bond customers, the consumer Web site should also be absorbed! Starting from high quality and low price , regular activities! Points for products and so on. Can be effectively bonded to the fixed customer population!

There are many ways to promote the Web site, and we are not going to repeat it in one by one. No matter what kind of Web site, can not blindly plagiarism, should be combined with the site's own characteristics, to analyze and learn from the success of the website experience, summed up a suitable for their own characteristics of the site to promote the road! This article by (www.6ke.org) webmaster feeds!