Search engine algorithm is getting more and more complex, when a website is crawled by search engine, they consider the index of keyword and phrase. Long Tail keyword selection is a very important work, the most important thing is to be based on the customer's perspective of the search intentions and ideas to deploy on it. For example: If a consumer wants to buy "pink furry Strawberry Slippers" This more meaningful search, instead of the whole phrase implementing "furry slippers", "hairy strawberries", or "strawberry slippers", and trying to filter the search results through irrelevent.
Long Tail keyword Competitiveness is very small, but can effectively improve the site in search engine rankings and traffic. A long tail keyword is a phrase consisting of three or more related words in a string that exists in the title and content of the Web page. Long tail keyword is not the target keyword, but can bring search traffic, if a site has a large number of long tail keyword, its total flow will be very large, long tail keyword basic attributes are: extensible, targeted, wide range.
Long tail key deployment effect to achieve the most ideal state, that is, each page can be very fast by the search engine recognition, when the long tail words get ranked promotion, each with a long tail of the page will become the flow of the introduction of the entry, so that each page to play its role. Based on previous operational experience, a specific page long tail keyword deployment within 3. This is the best form of presentation if you can extend the editing based on long tail keywords. For large web site content more than the case, as far as possible using the table of contents to show the article.
Short keyword search results are very large, competition is very big, and long tail keyword can have a potential of the smaller market, than the use of short keyword more vulnerable to the market. In the long tail keyword maintenance, is mainly concerned about the collection of search engines. Timely check whether the article is included, after the long tail keyword is probably in search engine what position. For a strong expansion of the key words, can be in the catalogue, the theme form embodiment, the main/topic all by the keyword split long tail words embodied, and then linked to the specific content page.
In short, the rational use of long tail keywords will greatly improve your competitive edge.
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