On the hot behind the "O2O mode"

Electric business enterprises are flocking to O2O, who is the subversion who? Who's playing the idea? The development of online mode is still the focus of traffic, the promotion of offline mode is now inevitable to become a small business circle cluster. Electric business enterprises of the mutual pinch to the traditional market of the intercourse, not to say the war geometry? Do you really want to meet the needs of consumers?

When all the major cities in the country are trying to promote the development of the city, there is no business district can bring the passenger traffic together, because, the impact of the consumption radius. Originally like Fuzhou's large shopping district on two, a Taijiang Street shopping district, an east corner of the shopping district. Development to today, Fuzhou City of millions of people occupy all directions of the urban business circle. As a result, the passenger flow was cut, the popularity of the business district declined markedly.

According to the 2013-year network retail data, 48% of the growth rate really let the real market echocardiography. Combined with the 11-day cat campaign last year, sales were more than half a year of Wal-Mart sales in the Chinese market. The astonishing number of more laid out entity merchant's battlefield shift determination. Although on the surface, the net purchase and the national total consumption is still difficult to exceed 10%. Even if, over time, the cake becomes bigger, it's hard to shake the foundation of the real market, and of course, it's something.

The combination of the electric dealer and the entity shop, which is the so-called "O2O mode" Today, has become the focus of the 2014 discussion. In fact, I believe that the line under the combination can be so rapid, or inseparable from the market share of smartphones. According to last year's data, the number of mobile phone users in China reached 1.2 billion, smartphone users should be more than 400 million this year, what is the concept, that is, almost everyone a mobile phone. Imagine, if the use of mobile phone function has been extended, can change the number of our living habits, this market is a huge cake ah? So, bat and the peripheral derivative industry to occupy the mobile market.

In fact, a few years ago I contacted a flower shop, at that time there is no micro-letter, almost mobile phones are very ordinary kind, can only login Q and receive MMS what. Because, the shop location is not very good, idle nothing all day in Q and Q Group with people, later, the people who know more and more, business nature also come, according to customer's demand to upload photos, on the Q, some directly with a third party payment, or bank transfer, some door-to-door payment. Gradually this way also shifted to the micro-letter, but the payment scenario changed.

For any product, the O2O mode of operation has a certain challenge. The key to nothing but logistics, payment, in a sense, security payments is the best solution, at present, facing the logistics problem is placed in front of us. At the end of last year, according to the needs of customers, we have made fresh products for one months of operation, but it is relatively simple extensive mode. Micro-letter, Micro Bo, Q space to do the promotion to Ariwang paved platform to do, but, in view of the product reasons, many of the field of distribution became a barrier, and finally, can only choose to do a small area expansion, the result is obviously more than expected, this is also I did not think of.

From the operational point of view, take the road of O2O, choose good products is very important. The popular product, the profit space is limited, since constructs the high cost of the logistics, the consumer group face is big, the transaction unit price is low, does not have the perfect service, the weakening user's stickiness is equal to dig the grave. If, the last ordinary fruit, in the positioning of the design of consumer groups is certainly popular, cock silk consumption line, this time, distribution can indeed be a line with the surface, but this consumer groups on the product requirements are relatively harsh, the rate of loss is relatively high, is obviously a loss to earn gas.

What group chooses what channel to buy goods, this topic is worth to delve into. If you have to take all the young and the people, the loss of the number of users, obviously not. Subdivide the product, subdivide the consumer group, this localization must be clear. Big brand businesses can have their own set of systems, as long as not involved in the O2O chain of dealers in the interests of the big Corps landing docking, I think will become the mainstream.

Recently the most let the consumer point of praise things, I think, must be a number of tick-tock taxi with a quick taxi software controversy. It is said that both horses were smashed on the 1 billion or 2 billion to seize the user, although on the surface, with the very robber-style strokes, the money behind the bet is inseparable from the market, large data. Two days ago, Alibaba News, On the 3.8 Festival day to ask the people of the whole country free to eat and drink, but also into a former taxi to the rhythm of the fight, of course, micro-letter also not weakness, yesterday sent a message, formally open the merchant payment application, such a scene, I think in the future of the war on the O2O will inevitably fall into more controversy, but big business in full swing, some regional O2O operators will be difficult to face more Many challenges.