On the internet to defeat in the road electric Shang Cold prepare for the final battle

The impact of long holiday travel, the electricity business site during the National day traffic generally decline. And with the end of the long holiday, the electric dealers began to prepare for the end of the final battle

This year's National Day holiday, by the highway free of charge and attractions, the role of the two big Killer, "on the road" the number of people far more than before.

National holiday Office released data, 8 days long vacation, the total number of domestic tourists to refresh the history record. Included in the monitoring of the 119 direct reported scenic spots a total of 34.2456 million visitors, an increase of 20.96% per cent, tourism income of 1.765 billion yuan, an increase of 24.96%. The total number of passengers transported by the civil aviation 7.6071 million, the railway accumulated total of 60.95 million passengers.

"On the road" more people, "online" less people. For the electric business, the "online" crowd refers to those who use the PC online shopping, the people who receive goods under the line, the people who travel mobile internet, and the more people who move the internet, it is not a good omen.

Jing-dong, Suning, Gome and other electric dealers "8.15" of the price war is vivid, thus, many people think that during the mid-autumn day, the price of electricity dealers will be more popular war. However, the data show that during the two periods, the electric operators are basically smooth through, in addition to the verbal continuous promotional slogan, but the price is almost 0.

Vacation length is the opposite of net shopping fever

From the Youdao netease data show, Jingdong Mall, Suning easy to buy, Amazon, more than 200 electric dealers, 7 days of the National day (starting from October 1) compared to a week before the flow fell 24.2%, September 30 traffic hit the lowest point.

An analyst who declined to be named said: "Promotional" has become the "standard" of the electric dealers, and the electricity business through the past data also clear, the longer the holiday, the increase in sales is not small, because people are leaving the PC, are on the road. ”

Dangdang, the relevant person in charge, said in an interview with the Securities daily: "National Day holiday is the traditional tourism season, rather than the electric business season." Some data show that half of the people are traveling this year, one is inconvenient to receive express, the second is a lot of logistics delivery also has a slowing policy. Dangdang National Day long holiday overall sales more stable. Dangdang in the national day before the clothing, beauty makeup on the big concessions. The price war between electric dealers exists for a long time, the National Day 8 days will not decide anything. ”

Only the relevant person responsible for the securities daily said: "The national day period of total sales and the usual weekend sales almost." However, mobile end sales have a large increase, the main reason should be the user shopping model from the computer to the mobile side, after all, the mobile phone to carry, travel can still go shopping. ”

New Egg NET provided to the securities daily data show that the national Day 8 days sales of 120 million, compared with last year (about 75 million) growth of 160%, traffic than the previous week down about 30%. "11 Golden Week has a" hot, online, bleak, "The law, this year is no exception. Online shopping group during the long holiday often choose to travel or leisure and entertainment, the region, the Internet equipment is often limited, procurement will be before or after the festival, therefore, during the festival, the electrical business flow has a certain degree of decline. In addition, the electric dealer holds the large-scale promotion activity, needs to prepare the full and inside and outside the multi-channel promotion resources to cooperate, but the cooperation party in the holiday service often cannot fully guarantee, "China new Egg NET President Zhou Zhaowu in the media interview said."

Suning Gome Line on both sides of the next flowering

Since this year began to exert a large number of electric power market suning easy to buy, the data on the better a lot. According to Li Bin, the executive vice president of Suning Tesco, the 8-day holiday period, Suning easy to buy sales, last year 11 long vacation growth nearly 400%, and then create the annual holiday new highs. However, Suning easy to purchase did not disclose the chain data. In addition, Suning's own logistics in the holiday more prominent advantage, it is reported that Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other first-line cities to achieve more than 90% of the completion rate of distribution, Chengdu, Guiyang, Kunming, Lanzhou and other central and western cities reached the completion rate of more than 95 distribution.

Some data show that the flow of suning and other electric dealers, as in the national day period showed a downward trend. In this respect, Suning purchase related people to accept the "securities daily" interview, said: "Traffic this thing, sometimes with sales is not necessarily proportional." This holiday, net purchase order number than last year growth more, especially this year's small goods sales too much. ”

For the long holiday period, the collective "Silence", Pengliang, vice president of Gome's Bowser network, said: "In fact, during the long holiday is often the line price war hit the most intense period, the electricity quotient is in the trough, and this year 11 holiday high-speed free also to some extent stimulated people's travel plan, Objectively also caused the electricity quotient this time paragraph relatively insipid performance. During the festive period, although the flow of Bowser compared with September, but last year 11 period, the flow rose more than 50%, sales rose 80%. ”

Every customer sincerity goods related personage to "the Securities daily" disclosed: "Golden Week period, our flannel shirt sells 10,000 pieces a day, become every guest this year enter autumn the most bright star product of the eye." Total sales of nearly 78,000 pieces, an increase of 260% per cent, the customer unit price of 100 yuan. According to the data provided by the International Footwear Service Group, the 11 holiday orders began on 4th after a slight fall in the first half of the "long holiday" period, with a growth of more than 40% per cent in the period from October 4. There is also a significant increase in the peak of shopping before the festival. A variety of autumn and winter new shoes appear sold out.

Electric dealers prepare for the market after the festival

The end of the long holiday, a large number of "on the road" to become "on the Internet", plus the new year will come, the electric dealers have put Bao to the market after the festival.

A few days ago, Bowser network announced, September held "Cry!" 33 Days! "The theme promotion will be October 10-12th tears Promotion" Cry for 3 Days, "Bowser vice President Pengliang said:" In order to make up for the 11 holiday during the trip consumers missed shopping opportunities, Bowser decided to continue to tears feedback consumers. In addition, Bowser will also start to prepare for the electric business carnival of the "double 11" Singles Festival promotion. ”

"The five anniversary of the October, there will be four waves of different promotions, in addition to the flannel promotion, we have three waves of substantial concessions, and then will be announced," where the guests concerned said.

"November 9 is Dangdang 13 anniversary of the celebration, there will be more large-scale activities," Dangdang relevant officials said, "Dangdang in fact, every day in comparison, all the year in the promotion, the price is very competitive."

"Double 11 comes on the occasion, and we have done enough to prepare, coincides with the 11 anniversary of the new egg, follow-up large-scale promotions and Christmas, New Year's Day sales will follow, the next stage will be the new egg impact of the annual sales target of the key period, I believe there will be a good performance," China's new Egg network president Zhou Zhaowu said. "

In order to meet the "double 11", The Cat also recently launched 400 new customer service phone, from the original 0571-85026880 upgrade to 4008-608-608. For consumers outside Hangzhou, the next call to the day Cat customer service is no longer a long-distance phone. The number of operators increased from more than 200 to 550 people. "According to the current wiring volume of 14,000, more than 90% for the long-distance telephone, the average length of 5 minutes, the cat will spend at least 30,000 yuan a day for long-distance charges," the cat People said.

The analysts pointed out that, despite the national day holiday, the price of the electricity dealers lukewarm, but as the end of the approaching, the final battle is about to begin, "Everyone wants to hand over a good report card."