On the layout of keyword Pyramid

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A lot of webmaster friends do not take into account the site of how to layout keywords, began to do the station, in fact, is not desirable. Today to share the next keyword layout. First of all, the target keyword, long tail keyword selection and application of these previous articles have been mentioned will not repeat. Say the keyword layout strategy directly.

Keyword strategy we follow the "keyword Pyramid" principle: the most difficult more important words (usually the target keyword) ranked on the top level usually put to the first page, the difficulty of the second level of words, generally mainly distributed to the column page or list page. Finally, the bottom of a large number of long tail words to bedding. This constitutes a simple keyword pyramid.

Home Target keyword layout:

When we choose the main keyword, we need to consider the theme of the site and the content type. Then through Baidu Index, Google Analytics (analysis) and other tools to analyze keyword search volume. General site of the main keyword selection 1~3 (can be appropriate use of Word segmentation to organize), difficulty according to competitors and their own team resources to choose to determine. If the team resources have the advantage to choose the index is high, the rank goes up naturally brings the flow to be many.

Keyword layout of the column page:

First of all to analyze the site's various columns, and then choose the appropriate key words with the contents of the column to meet. This is the same as we used to write the composition of the "text to the question" this column also, each column also need to use "1~3 a keyword" can be relatively long some of the competition is smaller, although the weight of the page is not high, but if the choice of words is not competitive, but also have the opportunity to rank up.

Article page or product page keyword layout:

Article page and product page title, keyword can be based on Baidu related search, Google's AdWords tool or some can dig long tail word webmaster class tools to batch generation and save. The title of the article and keyword selection on the reference to the mining. Make the appropriate changes, and then write articles or find articles according to the title. This is to ensure that the article is related to the topic of the column or site, but also to ensure the rational use of long tail words.

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