On the misunderstanding of micro-credit marketing

fans.

Recently, micro-credit marketing more and more fashionable, a lot of people are talking about micro-credit marketing, very interesting things, now everywhere preach the so-called micro-credit marketing, I dare say they basically did not really use micro-letter to promote the product. They don't know what it really means to get a micro-credit fan, to attract fans. It also confuses the distinction between micro-letters and microblogs, using micro-credit accounts as microblogs, but they also like to claim that Weibo marketing has expired.

In my opinion, the micro-letter is just an enhanced location of instant messaging tools, so his advantage is also based on this. Merchants can use the user's location search to show their existence, but also can use Instant Messaging communication to achieve efficient interaction with customers! Use micro-letters to simplify membership to a fan and reduce the cost of communicating with your members. Do not try to strengthen its media, it will only be disturbing!

There is a simple place where a lot of people are preaching that micro-letters can achieve almost hundred-percent arrival, but they ignore a reading rate, one is too much micro-letter information to make users upset and not to read, or quickly ignored, and because of the network, use habits and other reasons, many people are not in time online, so, Many of the timeliness of content, even if later read, also has no practical significance!

Weibo and micro-letters are media for fans, but Twitter's fast forwarding and low interference with users is not a solution. Fast forwarding so that micro-blog content can quickly spread, although the micro-letter to let users "must" to see, but a lot of inevitable nuisance. Users can pay attention to 1000 micro-broad, but imagine that you focus on 100 public accounts, see!

Micro-letter personal number and public number to do the difference: Personal number, with customers more convenient communication, mobile phone can be, mass notification of trouble, very suitable for a small number of shops, or street hawkers. Public number, mass subscriber convenience, search more advantages, but need someone in the computer squatting. The biggest misconception at the moment is that large numbers of micro-credit public accounts are used as information channels rather than utilities.

In fact, all kinds of platforms can be interactive platform to do similar micro-letter electric dealers, such as the Mo, meet and so on. Some people will ask, the Mo mo is not specially to play one night stand? A: is the micro-letter original or Station Street woman? No matter what, as long as there is popularity, is tantamount to an information channel, although the current MO business is not convenient, but you can make a stranger, in the personal data on the introduction of your products, photos inside the product photos, you can.

We use micro-letter, not necessarily to do much, can help a business to promote transactions, even if dozens of, hundreds of, as long as the cost, this is meaningful and so on.

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