On the misunderstanding of SEO optimization in tourism site

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Recently, I was a friend to do a tourist website, in the search engine optimization, found that many people in the industry do not pay much attention to this aspect or even do not understand, especially in the construction of the lack of adequate attention, so most of the existence of such a problem.

One: Blind pursuit of gorgeous appearance, use too much flash

This is the problem that most websites currently have, because there is nothing to show, plus the company bosses are mostly not understand technology, so put more requirements on the visual impact above, and even some is basically a three-level framework, the top of a big picture, the middle is flah, only the bottom is a line of legal information, Although looks very beautiful appearance, but also gives the search engine a information, this is an animation or this is a picture, in short, the search engine thinks this is not a website, contains the situation to be imagined.

Second: The page structure is unreasonable, still used outdated technology, cumbersome code

Here is mainly because the company bosses do not understand technology, in order to save money in the construction is not to ask the real professional technicians to deal with, and amateurs in the production of irresponsible make them choose to use template to complete, some of the outdated things have not been modified, The obvious place is the use of old-fashioned labels and the appearance of some irregular HTML code.

We all know that the biggest advantage of Div is the ability to divide the page into a piece of the entire Web page structure is clear, but also convenient search engine collection, but because I mentioned above some of the old technology, led to the code jumbled, and even some default attributes are added up, As a result of the crawler in the Web page, the weight of the keyword becomes very small, naturally difficult to be remembered, which brings trouble to the search engine collection.

Third: serious deficiencies in content

This is actually nothing to say, even Sina such a site can not do content every day completely updated, not to mention a small travel company every day can have anything happen, so have to use the picture instead, so that the vicious circle, appear in the first article of the error.

Four: The quality of managers is not enough

Here is still to mention the issue of leadership, the key is that the boss is a layman, it is difficult to understand the technical aspects of things, the vision to stay in the "out on the line" of this standard, coupled with wages is not very good, it is indeed difficult to retain high-quality management personnel.

Five: no sense of SEO

Here is actually a misunderstanding, even some of my friends have told me, build the site first, SEO what are after things, but I would like to say, in the beginning, it should be SEO as a great thing to do, will not have a detailed consideration, the boss should also attach importance to this matter, but, nowadays, With the promotion of the information market, many of our network companies have begun to SEO as a major event to treat, this is a good thing.

After saying these, I think not only the tourism industry, these principles in the entire current Web site construction industry can be general, the most critical or the improvement of horizons and the importance of managers themselves oh, I hope that colleagues can have some inspiration, really seo as a big thing to see.

This article starts A5, comes from the Taobao Guest (http://www.eaea.cn), reprint please reserve, thanks!