On the operation of community website should follow the principle of different conditions

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Community sites pay more attention to people's attractiveness, in other words, the success of the community site, a very important factor is how the site of the user's viscosity, so the core operation of the community site is actually the operation of the people, so it is necessary for the potential to browse the community site of the crowd analysis, so that the enemy can win.

One side, water and soil, therefore, the analysis of potential users will be combined with different areas of different analysis, local conditions, the key to the operation of the community site, the following author from these two aspects to discuss how to do a good job of analysis, so as to further increase the viscosity of the community website.

Cultural and customary differences in different regions

Our country is vast, there are great differences in the cultural habits of every place, even the deep-rooted central plains culture, and different regions, people's living habits and customs have obvious differences, so these different habits and customs should be reflected in the local community web site, such as the local culture of specialty, Tourism culture and other channels should adopt different pages and display forms, the relevant local community culture channels should be branded with each region's culture, only to be able to local users can feel that the community is an extension of their own offline life, there will be no obvious exclusion.

And in many places the population flows to the field, and when they see an internet community of their own home culture through the web, it is conceivable that the network community for them can certainly find the feeling of returning home, if your community website does this, It shows that your community site already has a very local culture, and your site is almost half done.

Second, the community Web site users different services

At present, local community website users can be summed up into three kinds, one is in the community site has a considerable popularity of people, one is accompanied by these celebrity-derived fan groups, the last one is able to get help through the community website, these people are mainly the community site as a tool. Here are the three different users, the local community how to do the appropriate service.

1. The service of the celebrity user, these people are not the core users of local community sites, but they can effectively help local community sites to create a good brand attributes, these celebrity users generally have two channels to produce, one is as a community webmaster strongly invited in the local influential celebrities to stay in their local communities, The other is because of their own on the local community web site through the posting of interesting posts, gradually by other users to become famous.

For the first channel of celebrity users, from the beginning should upgrade these people's permissions, such as post-free trial, and even give these celebrities some ad commission, like Sina blog, you can rely on their own fans to get a certain amount of advertising costs, thereby motivating these celebrities to participate in the community website building enthusiasm, And for the second user's service is to provide a level of gradual increase in the channel, in order to encourage ordinary users to gradually upgrade to the celebrity users throughout the service, so that they can feel the road of fame throughout the care.

2. Fan users of the service, this part of the user mainly rely on the associated celebrity users, so for this part of the user's services can be used as a tool user Service standards to do, because when celebrities have to participate in the community website operation enthusiasm, these fan users will obviously follow.

3. The service of the tool user, this is the main body of the community Web services, but also the focus of the community site services, so the community site should be fully put themselves into a very useful tool, these users can get all kinds of help on the community web site, such as the current community on the site of second-hand transactions, the market, There are hotel information, travel information and so on, which will help users who are logged in to the community.

These rich content can often motivate users of these tools to provide themselves, for example, different levels of different tools are available to motivate users to move to a higher level, and these levels can be progressively upgraded by participating in the novice task and releasing a number of valuable posts. In order to realize the tool as the beginning, by the tool and the end of the user to enhance the viscosity of the operating mode.

The above is the author summed up about the operation of the community web site, from people to the needs of community sites, according to the regional existence of different cultures, local conditions, individual, can create a direct hit users deep in the community site. This article has a new entrepreneurial http://www.90houchuangye.com/webmaster feeds A5 Starting, reproduced please specify!