On the prevention and treatment of the dead link

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; What is a dead link, the dead link is by accessing a link on the page, not returning the correct page, but the error page or the page cannot be displayed.

Dead link with SEO relationship. Regularly check the pages of dead links, remove the dead link, in the usual article to write anchor text, try not to add dead link. Note: Dead links don't sound very important, but dead links are a very important indicator of whether your site is eligible for a search engine check. For example, a person dirty, very untidy, who can not believe that he is a tasteful person. Similarly, a website filled with a lot of dead chain, visitors and search engines will be very annoying.

Whether from the perspective of Search engine optimization or user experience, should try to prevent the emergence of dead links. Why? Because the impact of dead links is very large. How much is the impact of dead links? Let me briefly say.

A． Lost search engine rankings. (If you originally have a page, both Baidu and Google rankings are very good.) However, because of your mismanagement, this page becomes a dead link, and you did not check it out in time. In this way, your this page, not for a long time, he will be from the search engine disappeared without a trace.

Two． Loss PR Value (do seo people, know that the PR value is passed through the link.) If your site layout is very good, but your site has a lot of dead links. So, this website's face bureau design is again good, also can not play a role.

Three． Loss of user experience (if it is you, open a page, and the page is always unable to display, imagine, you will again and again to find him? ）

Since the dead link to the site's impact so large, then, how to effectively prevent the death of the link?

A． Perfecting bugs in Web site programs

Two． Improve the management awareness of webmaster, often use relevant tools to check whether the site has a dead link, if out dead link to timely processing. How do you deal with that?

1. Design friendly 404 pages, even if the user clicked the invalid link, will also jump to 404 pages.

2. Retrieve error, convert dead link to clickable valid link.

Hope to sum up these things, useful to everyone.

Author information: Zhuang bin, China SEO Forum The first phase of talent training program Trainees (http://www.web520.com) Guangzhou seo Zhuang bin's blog (www.seoba.org) webmaster, new SEO has asked to answer group: 86887630 Welcome to join.