On the pyramid strategy of multiple keyword optimization

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With the improvement of Internet users ' computer level, search engine has become a common way for people to find information on the Internet, so the optimization of keywords has been referred to unprecedented heights. and online about keyword optimization tutorial a dime. But the author here just to talk about a special case, multiple keyword optimization. Generally speaking, multiple keyword optimization is difficult, but it is not impossible.

As we all know, any product is to meet the needs of customers as the starting point, the search engine nature is no exception. Therefore, the search engine also frequently change the ranking algorithm rules, to provide users with a higher degree of matching search results. So how does a search engine determine what the search keyword should show? Of course the specific algorithm we mortals who do not know, but according to the search engine has been emphasizing the concept of user experience, we can from the search engine how to meet the needs of users as the starting point to talk about keyword strategy. If we want to optimize three to four keywords, we should focus on the first page on the basic can be. But if you optimize 6-7 or even more than 10 or more, you must properly schedule these keywords throughout the site, rather than relying on the homepage alone. For example, the word happy male is very big, the search volume is also very big, the related word is also many. Happy male live, happy male schedule, Happy male song, quick man pictures and so on, these good words, how can I connect them? They all belong to the happy male's related keywords. How can they be better connected? Or is to put a station of these words ranked as far as possible to achieve satisfactory results, the following strategies are the author of the test is considered to be the most effective.

1, according to your goals and keywords of the heat, the most important keywords (that is, a keyword) must be placed on the home page, such as the above example of the "Happy male" is certainly the most popular, the rest in the two-level keywords placed in each column or channel page. Add a longer keyword, that is, the general so-called long tail word, it belongs to the three-level keyword, should be used to optimize the content page.

2, on the home page of the main keyword is the top priority, must be from the title of the Web page, bold heavier font, h tag, keyword distribution position and frequency and so on optimization. From the appearance, the main keyword is more prominent than other text, more obvious.

3 do not go to extremes, in fact, not to say that two-level keywords can not appear in the home page, on the contrary, two-level keywords should appear on the home page to do foil, these two-level key words to play a role in strengthening. For example, the above example, happy male live, happy male schedule, Happy male song, quick man pictures These keywords, they seem to be very large deviation, in fact, is closely related. Because users know that these words are closely related to the theme of happy male, search engines can also tell the connection between them. Search engine spiders can judge their relationship by semantic analysis. This semantic connection is not just a literal understanding, but more of a statistical data.

4, on the first page of the two-level keyword is mainly distributed in the navigation links. However, it is a good strategy to appear in the main body of the home page, and a better way is to link these keywords to the corresponding columns and channel pages.

5, three-grade keywords or longer-end keywords, such as happy male game process of small tidbits, lace news, entertainment gossip and other information keywords, can be placed in the happy male related small column of the specific content page. By the same token, these content pages on the channel page and the Semantics of the homepage has played a role in strengthening, so that the entire site to get a good ranking.

6, through the above three-level keyword allocation strategy, the site has a logical and semantic system is very strong overall, shaped like the pyramid (see photo). The home page is you most want to get good ranking keyword, of course, is also the most difficult word. The entire site from semantics to links to highlight the first level of keywords, two-level keywords distributed on the Channel page, these words must be competitive relatively small, otherwise put on the channel page is also very likely to get a good ranking. (This article original, reprint please keep http://www.qq6677.com/A5 webmaster net starting, thank you)