The key word is Baidu bidding core part! Choose the right key words, bid success half! So how to find quality keywords? Here small head bidding software small series to introduce a few, in peacetime I choose the key words, in fact, is a few simple tools and experience introduction, as well as its characteristics.
features: Baidu bidding with its own keyword recommendation tool, Baidu's own things, quite accurate, the number of keywords is very large, broad coverage, basically keywords have.
if the key words in the account is the number of keywords in exchange for the number of clicks, you can choose a large area of its recommended keywords. If rely on a few keywords to match show, can according to the competition intensity, choose keyword search quantity >10 word.
Keyword Recommendation tool can be in the entire Search Account page or a single unit to choose keyword Add! More can use http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion Assistant, the effect is basically the same, and more convenient and quick!"
2. Search Term report:
features: Easy to get netizens search the intention of strong quality keywords.
can search the keywords in any time period, the report will show which keywords, the account is not added. And these words are the Netizen search intention obvious quality keyword, then we can choose to add these accounts do not have the keyword, so accurate quality.
when the number of these keywords is large, it is recommended that you download it, remove the key words that are already in the account, and then add the categories. Of course, it is also important to do negative keywords!
3. Dropdown box words and related search terms:
Features: Baidu dropdown box and related search terms, fully embodies the Chinese people's personality and pay attention to Chinese search habits: fast and simple, not willing to think, afraid of trouble! Dropdown box and related search terms, quickly and simply tracking the needs of netizens, so that we can accurately cover!
Dropdown box and related search terms, each do Baidu bidding personnel will do, so this part of the word, the competition is very big, want to have good effect, that the rest will see Keyword quality optimization ability and bid.
6. Summary of personal experience:
This is more difficult to explain, that this requires constant long-term attention and experience, to judge the need for competitors did not do, and the transformation effect of good words! Do not explain, everyone groping themselves!
finally summed up, Baidu bid keyword selection and delivery, but also with a lot of specific circumstances, such as hospital strategic direction, the actual keyword delivery effect (there is no conversion, conversion level, conversion price high and low). Baidu bidding This whole industry is constantly changing, so we also need to constantly update, optimize keywords! Only constantly groping, constantly changing, can always be invincible.
Small head Bidding software
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