On the successful experience of implantable advertising in soft writing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Before watching TV dramas, it is inevitable to endure those disturbing ads, because they always appear in time, just to interrupt your want to see the plot. And the former hard to help, there is effect but give people to hate the spot ads different, now smart manufacturers and TV producers unite to keep the audience's eyes still stay in the film and television dramas, but "with the wind into the night, run things silently" to do the advertising campaign. This is--implanted ads.

Implantable advertising, that is, the advertising content is very covert and film and television drama closely combined to allow viewers to enjoy the program at the same time, can also automatically accept advertising information. Similarly, the rigid text advertising has long been unable to attract people's attention, soft wen is actually like the film and television drama implanted ads, but in the text slightly mentioned some products or brand information, more to the reader to pass products or services outside the useful information. Nowadays, the means of soft marketing has been recognized by many businesses and a large number of use, especially those big brands and large companies, but also by virtue of their extensive media advantages, in the promotion of products at the same time are constantly improving the reputation of the enterprise.

According to statistics, now more than 60% of the information on the network is actually a soft text. At present, it can be said that most of the products or services are built on the basis of high quality soft text early offensive. Soft text application Despite such a wide range, but soft writing is not a person to do the small things. Because the original writing in all types of writing is a very test ability, and soft Wen's "soft" is really difficult to grasp. How to promote the products or services, intangible into the article, but also to make readers not disgusted, and very happy to accept your message, is a real problem. is not able to write articles will be able to write a soft text, at the same time, not even write soft text will certainly be able to write good soft text. Soft Wen, as the name suggests, writing should first embody the "soft" side, if even the reader's interest can not be caused, how to talk about the effective delivery of products and services information?

First, the information is intimate, thinking is fundamental. Writing soft text is not a talk, but the need to truly convey valuable information and knowledge, only those attractive and inspiring articles to further launch products and services. In fact, just like the film and television drama of the implantation of advertising practices, the first works can be ornamental and attractive, will win the audience stop to watch. It must be YANZHIYOUWU to attract users to read and even click on the reprinted articles.

Second, fascinating, to get better. Good implantable advertising is the organic integration of ads into the plot, rather than abrupt mechanically, that is, to serve the plot, rather than to implant ads to tamper with the plot. Soft writing is also the principle. The purpose of the soft text is to reflect the product or service, but in the soft writing process, the quality of the authenticity and user experience feedback can not be ignored, and even sometimes reduce the content of products or services, but also to make the article more quality, user experience more clearly. More importantly, the network marketing based on soft text, although the effect is quite good, but need a relatively long process.

Third, to highlight the theme, will seek a layout. Writing soft Wen first thing is to determine the subject, can not unrestrained arbitrary sway. Different articles on the theme of different definitions, based on website construction and site optimization of the original writing, it is required that the theme and the center must be relevant to the site topic. Soft writing needs to be identified in the topic, directly related to the need to implant advertising information.

Four, raise the level, grasps the quality to pass. TV dramas because the plot is good-looking, it may be repeatedly played, and the embedded ads will be spread over and over again. If the soft Wen can do well, the same will be widely read and reproduced, the same will play a repetitive advertising function. Therefore, the soft writing must strive for excellence, continuously improve the level of quality to obtain the user's repeated reading. High-quality soft text based on good writing skills, need to have a good written literacy. From the quality of the soft, excellent quality and rich reading value of the soft text, its reprint will be greatly increased, the corresponding reading will rise.

In the development of the Internet today, it is a "big advertising era." The speed of advertising and the number of media has exploded. Communication and communication channels, but also in the continuous innovation in the embodiment of exquisite, implanted advertising and soft wen, are the needs of the times. This article A5 the first, by the Kwai Li Jian Soft capsule http://www.shhsd.com/writing, reprinted retains the author link, thanks.

Conclusion: Soft writing is not a short-term process, but the need for the author's insistence and diligence, I hope that the webmaster can refuel, early exercise of high-quality pen.