On the sustainability of the electric dealer's profit model

CCTV commentator Shinwen accused the balance treasure is "lying on the Bank of the ' vampire ', the typical ' financial parasites ', should be banned" caused a stir. March 31, "CCTV Dialogue Program: Shinwen on the scene three questions balance Treasure" also became the second day Baidu search hot. But in any case, the four major lines of joint restrictions, a single cut to pay the treasure of the transfer amount, internet finance eventually did not enter the upstream capital. This undoubtedly gave Ali no small blow. Coupled with the big electric quotient of the Up-and-comer of the step press, electric business oligarchs, a single big electric business situation has long ceased to exist.

The electricity merchant walks down the altar, faces in the development process many problems, can truly control the future electric quotient pattern. Now the electricity quotient three cent world, the electricity merchant tug of battle intensifies. Analysis and comparison of the current Electronic business platform, with industrial products electric business Platform For example, more typical of the main Alibaba, HC net, factory stores, Golden Spring Network, China Chemical Network. In the end who can really seize the user, in the electric business of the road, occupy a favorable defensive position?

The major platforms on the internal strength

Alibaba Platform specializes in foreign trade, wide range of products, rich in species, the group has our well-known Taobao, Cat, Alipay, Aliyun and so on. Although the former wolf after the tiger was stepping press, but undeniably, Ali still occupy the first position.

HC Network platform is mainly concentrated in consumer goods, chemicals, machinery products, the scope of less than Alibaba, but there is a strong media information resources, a systematic derivative value-added services, can not be underestimated.

The Factory Shop has 102 industry subdivision factories, like Ali, rich in variety and all-inclusive. With the domestic electricity dealer ranked fourth of the World Factory Network is a group under the same. The rich sourcing of resources is its razor. But the factory shop establishment time is later, is an Up-and-comer.

On the sustainability of profit model

Alibaba and HC net profit model is basically the same, mainly through membership fees, advertising fees, competitive rankings, value-added services, offline services, advertising alliances, according to the inquiry to pay, focus on the supplier, to spell which platform has more paid members, for paid members of value-added services who do better, Whose platform has released more product information.

The profit model of the factory Shop is focused on the buyers, after the success of the transaction to extract a small amount of money for the main profit model, temporarily without membership fees, bidding rankings, such as profit, factory shop bold use of this kind of profit model, but also by virtue of its world factory network injected huge resources, follow-up whether the use of charging membership fees and other profit models, Not yet.

However, in the existing membership system and other profit models have been basically exhausted, the three platform business-to-business development trend has quietly changed, the focus from suppliers to buyers, return to the essence of the electrical business. The excavation of the follow-up purchaser's resources will be a battleground.

Three platforms based on the trend of industrial electric manufacturers

As we all know, o2o that online to Offline, has become the inevitable trend of the future development of the electric business, such as industrial procurement, model parameters are numerous, higher prices, buyers generally more cautious, and the O2O model of the line under the lines of the perfect complement. At present, the three platforms are aware of the problem, the electric dealers from the line to "move" offline.

March 21 this year, Alibaba "321 grab Goods Festival", by Alibaba buyer and entity retailer to participate in the day, the event attracted a large number of network wholesalers from all over the country to visit Yiwu industry with the purchase of goods, set off the first round of the spring stocking upsurge.

At the beginning of 2014 years, the factory Shop owned machine tool Factory Shop, together with the polymerization machine tool city, the two reached strategic cooperation, polymerization machine tool city became the factory Shop offline entity display platform, become machine tool electric trader and machine tool Entity mall cooperation example.

In fact, whether it is a profit model or the transformation of the operation mode, the only weight, should be the user, can provide a good user experience, can bring customers expectations and surprises, or even stab a sore spot, can retain users to win the market.