On website news editing and optimization skills of business-to-business industry

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Gossip less, directly into the topic, combined with the author for many years engaged in the business of business-to-business Web site editing this career, first to talk to you how to create business-to-business industry website news and its skills!

One: How to get the skills of industry news

Tip one: In the site to open a contribution column, the use of online contributions to obtain a large number of original industry news, of course, there is also plagiarism, we just slightly let the site editor to review it will be able to screen them out, to ensure that the quality of the site article source!

Tip Two: Subscribe to the news, many sites provide online news subscriptions, we can subscribe to set the keyword, you can find a lot of news about their own industry, of course, in addition to the subscription can also find some and their own industry-related blog, from which to get the latest news information, this time not necessarily original, to collect on it!

Technique three: Reprint function, because the profession website needs the content to be very many, we cannot each original, therefore reprint is the rich industry website news a very effective skill, generally we can obtain the news information to reprint from the search engine search related key words, On the other hand can also be similar to the industry site to find some news to reprint, of course, can also go to some corporate websites, industry associations and other websites to find relevant information to reprint!

Skill Four: and the exhibition unit cooperation, the present large and small exhibition organization many, involving all walks of life, so the website should as far as possible and these exhibition organization cooperation, regular release of the latest trade show information, including the exhibition Invitation letter, exhibition opening ceremony and the exhibition look back and other information!

Tip Five: Edit original news, the content of the entire industry site can not be collected or copied, must have their own original news, so the industry site is best to invite some gunmen to prepare some news, of course, these news is not found in the Internet, but can think the same, but the words can not be the same, This can at least let search engines think your news is original! In fact, the industry news does not have to be very long, as long as the relevant company's profile plus main products and contact information, and then set a good title, you can make a news, what the festival, Can also write a company to wish what holiday happy, or provide any promotional activities, these are original news! As long as we are good at discovering these news points can produce a lot of original news!

Second: Creating Attractive news skills

Skill One: Write reasonable news headlines, although industry news is reproduced in many cases, but try not to use all the other people's title, but the appropriate modification, the technique of modifying the title There are Times + original title law, there are places + original title law and is added to the title above "recommended", "hot", "attention" and other words , to let the reader pay attention! Information source if it is reproduced to retain the website address of others, if it is original that will write a Web name + domain!

Tip Two: The writing of news content, generally in the details of the news in the appropriate position to add news headlines, such as the news title in the first natural paragraph above repeat, so that can increase the number of keyword occurrences, in addition to the place where the keyword appears appropriate bold, reprinted articles to be based on the need to reflow, The layout of the article is neat and beautiful, do not affect the user's reading habits! At the end of the news can be added to the news tag keyword or the site continue to pay attention to, or write welcome to continue to pay attention to this site!

Technique three: Optimize news picture, upload picture must be on the server of own website, if you copy other people's Web site pictures, then for others to do publicity, the picture before uploading to appropriate changes to the format, such as the size of the picture, to increase the watermark should be careful not to affect the user's browsing! In the news page to add a picture must set the key words, while the picture inside also want to use the title and Alt tag, that is the picture of the relevant instructions!

The above is only a brief introduction of the industry news website content collection and editing of the relevant skills, hope to be able to the vast number of employees dedicated to the industry site help! Source: lady.xdogo.com Xi Shopping website original starting, reprint please keep.