Online cosmetics 80% belong to fake? Netizens shocked

Although this year's CCTV 3.15 party did not touch the highly criticized the field of electricity, but does not prevent the recent cosmetics to become the target of the electricity business. First Zhongxiaoxie revealed that last year online shopping cosmetics sales leave serious problem, then beauty Li Makeup CEO Huang said the sale of cosmetics is probably fake. Many netizens expressed shock at the same time, also on the net to buy cosmetics again worry. "The most fake" is sensational, or cruel reality, in many people's hearts unavoidably played a big question mark.

The trick behind the sale of cosmetics: genuine blending is the normal

At present, the domestic cosmetics network shopping market is a mixed bag, fakes, ill-made, parallel imports flooded. Many netizens in covet cheap purchase, but often lost "peace of confidence". Netizen "really no nickname good" revealed, just finished a bottle last year from Beijing East bought Silk Tower wash face milk, and from abroad just bring back the same product contrast, found that Jingdong bought more than a lot of foreign, to the domestic counters look at the eye, with the consistency of foreign products similar. Before I heard that Jingdong promotional items against water, although the water is not scientific, but the quality is not the same as certain. Netizen "Piggy Pig smelly" on the micro-blog on the condemnation of the United States excellent product said, your olive lavender essential oil is this texture? Like hoses tick, is this the texture of oil? Is it too thin?

BEIJING, the IT channel observation found that a number of netizens denounced some electric dealers such as Jingdong, Poly-Mei excellent products, Lok Bee nets and other sites for cosmetics sales leave the reason is usually sticky low. In Beijing, China's IT channel login Baidu cosmetics related topics found in the post, "high-priced recovery of the major brand cosmetics empty bottles," Welcome to the counters and I get contact, a large number of long-term acquisitions "and other words frequently appear, and even some Taobao sellers sell Lamer, Lauder and other front-line cosmetics empty bottles.

Some people in the industry exposed, many electrical business enterprises to get the original cosmetics, often using 1:5, or even 1:9 of the proportion of dilution has become the norm. Some of the brand-name cosmetics website more than 95% is high imitation fakes, so some products even if low to 10 percent, still have a staggering profit. and "Southern Metropolis Daily" reporter interviewed China Cosmetics Marketing Research Center deputy Director Feng Jianjun, he revealed that the network to buy businesses to consumers to attract the past, the most direct way is to spell prices, the price is cheaper than the physical store. But for the merchants to do online shopping, it is almost difficult to get 50 percent of the source from the official channel. In such cases, through the recycling of genuine bottle adulteration, the true and false mixed selling has become part of the poor Taobao sellers survival.

Experts: "80% series fakes" is too exaggerated

Yesterday, beauty Li Makeup CEO Huang "online sales of cosmetics 80% are fakes," said, in micro-blog triggered the hot discussion of netizens. Combined with the previous Zhongxiaoxie will be released last year online shopping statistics, online cosmetics fake phenomenon is widespread. Let many netizens began to eliminate the idea of buying cosmetics online. Netizen "small Shop" said, online shopping cosmetics is not reliable, especially online shopping has never used cosmetics (including small sample), to want to know true and false in addition to the counter, is the online search to identify true and false posts. Cosmetics for each batch is not the same, such as the 09 post was you turned out, compared to the current hand of cosmetics, even if the hand is true, also posted in the son said inconsistent. Instead, go to the physical store to buy.

Ruzenwang, the Electronic Business Observer, said in an interview with the IT channel, 80% for fakes some words. He explained that in the domestic cosmetics online shopping market, the low-end cosmetics and network independent brands occupy the mainstream position, this part of the fake is still very few. Online cosmetics fakes are mainly concentrated in high-end cosmetics, such as Lauder, Lancome, Dior and other international big-name products.

He said that the physical shop cosmetics counter minimum discount is about 80 percent, and cosmetics tariffs generally between 40%-50%. As a result, the minimum discount on the sale of cosmetics will be 40 percent, and then the chance of fakes will be greatly increased.

Ruzenwang also revealed that cosmetic sale is mainly linked to benefits. The gross margin of the fake can reach about 70%, but the gross profit is only more than 10%, it is because of the huge difference, it makes many businessmen willing to take risks.

Insiders have also revealed that the more big-name commodity profits lower. If all the authentic, then the gross margin is only 20%, can not survive. The U.S. makeup of the higher import tariffs, resulting in China's counters licensed and the country of origin products prices have 30%~50% price difference. Consumer psychology is cheap to buy authentic, for the first-line big-name, low-cost and authentic itself is contradictory.

Poly Beautiful Products Set up a genuine alliance is also difficult to wash white

Since 2007, as the world's third largest cosmetics market, the Chinese cosmetics (skin care products) market to the speed of about 15% per year development, 2011 broke through the 200 billion yuan mark. Among them, the 2011 cosmetics net purchase size amounted to 37.26 billion yuan, an increase of 66.6%. It is expected that by 2015, the size of the cosmetics net purchase transaction will exceed 120 billion yuan.

In the huge market behind cosmetics dealers, once consumers buy "suspected fake" products online, only the choice of complaints, but ultimately may not be able to get a proper solution, often ultimately because there is no evidence, fear of trouble and complaints without a door. And such as Jingdong, Poly-Mei excellent products such as large electrical business complaints results are returned. 10 times times compensation, business apology and other demands, for the net to buy a home, it is more difficult than heaven.

At the beginning of this month, Poly United States excellent products combined with more than the United States brand signed the "China Cosmetics electric Dealers Genuine Alliance self-discipline proposal", hoping to achieve 100% authentic commitment to guarantee. But Ruzenwang thinks, the essence of enterprise self-discipline is who is willing to sell authentic to sell, the industry status quo can not be changed.

He believes that the government departments do not intervene in regulation, it is difficult to develop a set of rules to identify the authenticity of products, this is the main reason users complain no door. "The establishment of the genuine alliance or other guarantees, only gradually to purify the channel to clean up their own channels of fakes, this is to their advantage." If the electric dealer cannot control the supply channel or guarantee the product quality, then certainly is not a development long-term solution, will eventually harm the channel sale. Ruzenwang added. (Jiang Ying)