Online customer service network New Era marketing tool

Source: Internet
Author: User
Keywords Online customer service network marketing nbsp;

"工欲善其事, prerequisite." With the development of Internet, the importance of network marketing is becoming more and more prominent, and online customer service system is becoming an essential tool of network marketing. "Variable flow for sales, seize every potential customer." This is the goal of network marketing, that is, the mission of online customer service.

Usually we call the website online customer service system is a web-based instant messaging tool, it does not need to install any software, only in the browser window can be real-time chat. Secondly, as the customer service and active marketing tool of the website, the online customer service system must have the function of active marketing, customer service support and customer relationship management. Combined with all kinds of statistical data and historical data, you can make the enterprise for each site page visitors to establish a file to provide personalized service, to change visitors for the customer's marketing purposes, so that the company's image more professional. Third, in order to avoid customers lost due to the departure of staff, must be a complete retention of staff and customer conversation content, so as to maintain contact with customers. At present, the market to do a lot of online customer service tools, and a variety of functions to be used conveniently, accounting for the site's own resources and less online customer service tools are not many.

After several years of development, the online customer service system has become the preferred assistant tool for e-commerce. In addition to the real-time web Chat feature, network talk about interactive marketing platform is the main characteristics of a better combination of the site, combined with the customer management system and online sales system, the use of active pop-up Web pages to actively invite visitors to chat function, as well as file transfer function, very convenient for customer service staff to actively serve all kinds of consumers The system occupies a very small amount of site resources, can ignore its impact on the speed of Web site access, and its use of enterprises and websites to establish a good image of the role is also very obvious.

We are constantly in the seed, constantly to do a lot of work in order to enable faster development of the company's ancillary work at the same time.

To the harvest time, we actually forget to take the fruit of the tools, forget that the final finish! Here, online customer service is a real let the flow into sales, so that your customers will not: To also hurry, go also hurried.

At present, many enterprises are keen on the search engine, the purchase of generic Web site real name and other means of brand promotion and network marketing activities, these promotional measures can indeed bring significant traffic to the enterprise site. However, network marketing is "one-to-one" with two-way interactive communication. This approach is consumer-led and not compulsive, so for the enterprise, how to make the site visitors into the enterprise users, is also a vital task. and the Enterprise website on-line customer service system and the visitor direct communication, may effectively attract and retain them, and finally transforms it to the enterprise user, thus will the network marketing benefit maximization.

The ultimate goal of the company's Internet access is to tap potential customers and improve sales performance. To achieve these goals, the natural need for publicity and promotion. The use of the Internet to achieve product sales (or get orders) belong to the category of E-commerce, and the use of the Internet to carry out publicity and promotion is the bounden duty of network marketing.

There are many enterprises in some E-commerce sites to publish some product information, or make a website to display products and services, you can wait for customers to come, easy to achieve e-commerce----not be some e-commerce site advertising is blinded, Most businesses are proving that this path is unworkable----Most of the information released by the enterprise, the corporate web site lonely, which fully demonstrates that no network marketing E-commerce is just a castle in the castles.

Some enterprises or personal webmaster through the implementation of network marketing has been a lot of "traffic", inevitably complacent, but still can not successfully improve sales performance. Many enterprises to promote access to traffic, and the loss of white. Most of the cases are due to poor online services.

First of all, we must understand that the retention of visitors is the follow-up work of network marketing, to know that potential customers have been brought if not properly "entertain" them, "attract" them, come and go, and "Do not take away a cloud." Relevant survey data show: More than 95% of visitors (potential customers) after browsing the corporate website, did not actively contact with the enterprise, that is, we are losing 95% of business opportunities every day. The key to the development of E-commerce is to lock in the current potential customers, through a convenient and efficient online customer service system for real-time online services to achieve the transformation of potential customers, the final acquisition of orders. For example, now more popular Ruyi 800 online customer service software, you can achieve free communication, visitors do not have to install any plug-ins, you can communicate online, the most important it is fully functional free. Do not underestimate this seemingly simple online customer service software, it will be able to help the site in a short period of time to improve sales, passive to active, variable flow for revenue. According to a survey, more than half of customers said it was unlikely that they would be able to buy again on websites that were unresponsive to Web services, and that bad online customer service services would not only be a crisis in the company's online business, but would also allow corporate brands to depreciate in the minds of their most important customers. Therefore, choose a good online customer service system not only for enterprises to create maximum direct value, but also effectively enhance the brand image of enterprises.

From the above simple analysis is not difficult to come to the conclusion that the first thing enterprises should do is internet marketing, "then through online customer service to achieve the ultimate goal of the Internet." Network marketing means in an endless stream today, how to retain the real site visitors is the fundamental, to explore potential users, maintain existing customers, in order to achieve the ultimate goal of network marketing. The construction of online customer service system should arouse the attention of enterprises. Based on this idea, our enterprises can pay must be rewarded.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.