Online Direct marketing and physical store combination of the Web site operation mode

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As the site is common, people's buying consciousness is changing. From the traditional physical store purchase mode, gradually to the online shopping changes. This gives the online shopping site a great space for survival.

Home network In this context, in order to adapt to people's new shopping needs, the introduction of online direct service, in the home industry has a good response.

People's interest in household products, mainly depends on the actual situation of their home environment, is a kind, a demand, for a for the home products, for B may not be suitable for. Plus the different aesthetic standards of each person, therefore, household products can not be the same. It's really not an easy thing.

It is precisely because of this reason, more highlight the importance of home sales. A full range of home products site, the different levels of user's intention to purchase the performance is particularly obvious, users have through the site on the column, product search and price comparisons, and to carry out the relevant consultation.

For the physical store model, it is more difficult to carry out such search and price comparisons, and requires the entity to have sufficient supply and ample business venues. And usually the rental price of the venue is higher, these are increased operating costs of the place, therefore, it is difficult to have a comprehensive all-round purchase experience. This is the real store less than the disadvantages of the site direct marketing.

Now, home network has become a lively place to find home products. A lot of people often find some cheap home products here, we take lighting products as an example, from chandeliers, kitchen lights, tube lights, spotlights, mirror headlights, ceiling lamps, lamp, ceiling lamp, wall lamp, energy-saving lamps and so on have a detailed list of products to facilitate the selection of users, but also with high-definition product photos, from all angles to display products, Let the user have the feeling of buying and picking on the spot.

Home Network opened a new art collection column, a variety of home decoration paintings, oil paintings, painting and so on, dazzling. Among them, the Yantai calligrapher Qiu Jiang's calligraphy is also moved to sell online, Mr. Qiu Jiang advocated by the elegant culture, through the site to be better reflected. Home network President Zhang told reporters: to the local residents of Beijing's purchasing power and aesthetic ability as the standard, these well-known painters, well-known calligrapher's authentic often very popular, because the public's consumer psychology has been from home decoration angle to the value of the collection change. And that shift has been more pronounced in recent years.

In the face of so many household products, users can choose their own brands and services, which requires the site to cooperate with many entities stores, so that the site's home products enrich, To meet the needs of users at all levels as far as possible. Reporters then visited a number of entities with the home network to cooperate with the entity shop, the staff told the reporter every day has the home network membership card users come to shopping. Home Network has been for these entities store to provide customers, these entities in the benefit of the store at the same time, but also to the development of the home network There are also physical stores directly proposed to do at home online advertising recommendations. In addition to the home network will be in the main site for these entities shop publicity, but also choose to good luck Information Network and other information sites recommend.

The site to bring the entity shop is not only customers, the reporter in Jimei home market to see some home network membership card users, they pay special attention to those home network cooperation entity shop, with their words: There is a home network to do the backing, we buy at ease! Welcome to Visit Home network www.jc169.com.cn Thank you.