Text | Our reporter Bai Mingting opened the third grade of Wuhan Primary School "information technology" textbook, in the network and its applications, can be impressively found "Moore Manor" introduction, including how to register, login and Operation methods. The teacher and parents have been a headache but also helpless "online games", why boarded the primary school textbooks? Wang Haibing, founder and CEO of Shanghai Rice Rice Network Technology Co., said Moore Manor is not a net game, but a "children's online Paradise". "We want to give Chinese children a place to play together, not to kill the rabbit to kill the wolf before the rules, but like to Disney, you can stroll around and play." "Born in 1980, Wang Haibing originally in Tencent Responsible for the development of QQ Pets, 2007 quit business, the annual salary has reached million." Can be born love "toss" character let him feel, not entrepreneurial will be a lifetime of regret. "Entrepreneurship and personality are related, even if not 2007, I will be in 2008 years or when to start a business." "Moore Manor is a 7-12-year-old children's online community, where each child incarnate a little Mole Moore, can choose beautiful dress, bring their favorite props, and other small Moore play games, Moore's plot is also ongoing." The original idea of the community was actually a copy of the very Hot Club Penguin (Penguin Club) abroad. Wanghai This is not taboo, "a lot of people say ' copy ' is not good, I said we first ' copy ' again ' super ', Tencent is not the case, the Chinese Internet is so. But on this basis, Rice has also improved for China's children's market. For example, more than half of China's children can surf the internet on weekends, Moore Manor's plot update was selected in Thursday, children will be back in Friday to see the latest progress, as well as Chinese children are generally not good at active communication, the rice company on the site to add a single speech function, this is the Club penguin not. Moore Manor on May 1, 2008 on the line, June 1 began to officially promote. The first is hanging in the small game site, and then like happy Net, through the recommendation of new members reward integral form of the development of new users. Online only a year of Moore Manor, now registered users have reached tens of millions, and maintain a high degree of activity. The rice-washing planners had set up a spoof billboard at Moore's Manor: The Study,day day up. The next day there are parents expressed dissatisfaction, wash rice immediately take away the spoof elements, change over: Good study, up every day. "Kids will take you as a guide, and we can't use a single punctuation mark in our weekly Moore newspaper." "Wang Haibing said. On the Moore Manor website, there is a "Mother Moore Regiment" that reflects the parents ' opinions in a timely manner. This is probably the most important reason for Moore Manor to be selected for the primary school textbooks. SNS in China is generally facing the embarrassing situation of applause, but in the rice washing this is not a problem. The rice has developed a so-called "super dirham"The ability of the pet, can help the "heroic complex" children against the Black Forest forces, save the manor. This is the only thing Moore Manor need to pay to use, one months 10 yuan. Now, "Super pull" Members have reached more than 100,000, to ensure that the rice company has at least tens of millions of dollars in annual income. However, peripheral products are more likely to become the future profit of rice. The manor of Moore and Ram is already a certain well-known role among children, Rice began to try to design these characters into a doll for sale, a set of four, there are two online Mimika, the price of 120 yuan. Did not expect in Shanghai Hang Lung Plaza 5 Floor Sales shop one weekend sold 36, sold off two times. "We have achieved a break-even and we are starting to make a profit next year. The