Online games "Made in China" subject to concern

BEIJING, July 29 (Xinhua Xu Yu) The Chinese International Digital Interactive Entertainment Exhibition (China Joy) 29th officially fell in Shanghai, the four-day rollover attracted 162,000 visitors, including exhibitors, actors, staff and the total number of admission of about 197,000 people, are the most.

Throughout the exhibition, the original, ethnic, and Chinese manufacturing became the longest mentioned element inside and outside the exhibition.

Shanda games, giant networks, the perfect world, and other China's domestic first-line game operators gathered at this ChinaJoyN1 pavilion, by these enterprises independent research and development, promote the Chinese nation's outstanding cultural traditions of the game works are popular with the players. Whether it is their classic game, or a new game full of mystery, attracts a large number of players to stop to enjoy.

Data show that the first half of this year, China's PC games market real sales revenue of 23.55 billion yuan, domestic original online games accounted for 71.6% of the market share, the year-on-year increase of nearly 10%, for the 7th consecutive year more than imported products. China's independent research and development of PC games overseas export sales of real income of 1.13 billion yuan.

The organizers revealed that 66% of the exhibitors in this exhibition are native "bloodlines", compared with the first China Joy in January 2004, the online games have made a significant change, and the Chinese national games have been absolutely "reversed", regardless of the number or quality of the upper hand.

Muneaki, vice minister of the Shanghai Municipal party committee, said at the Summit forum that ten years ago, China's online game market or import game, now the national network from scratch, from weak to strong, has for many years occupy the domestic 60% of the market share, China's interactive entertainment industry in the complex global competitive environment of rapid growth , this decade is a harvest season for the industry.

Industry insiders also pointed out that in the rapid development of the national original network game, compared with the developed countries in the game industry, China's online game publishing industry technology, talent and other foundations are still relatively weak, the game industry continues to face many challenges of rapid growth.

To this end, China's press and publication administration said that will take positive measures, at the same time speeding up the revision promulgated the "Network Publishing Service Management Regulations", and on this basis, as soon as possible "network game approval Management rules", improve the efficiency of network game approval, standardize the network game publishing operation order for enterprises to improve their independent innovation ability, Create and publish more masterpiece works to provide institutional protection.