Online gaming industry continues to turmoil reshuffle accelerate electronic payments or become catalysts

Industry insiders said that doing a good job of basic services is also a key factor in the future of the game manufacturer. This reporter Xia days ago, more play yy in the Nasdaq officially listed, to the online games market bring a big shock, also let the page tour operators see the hope again. At the same time, with the development of mobile Internet and the general level of smartphones, hand-travel market is also beginning to usher in the development of the blowout period, the three major operators have laid hands to swim. In addition, Renren, Tianya and other multi-party giants also to the game industry shot, the development of various games ... 2012, the game industry continued to turbulence, and presented to the web games, social games, games, mobile games and other market segments of the horizontal development trend, the new round of market reshuffle has begun. Industry experts pointed out that in the domestic game market reshuffle process, electronic payment may become its catalyst. Operators for the layout of the battlefield and third-party payment of diversified cooperation whether it is a web game, social games, games, or mobile games, for each game company, users recharge payment is the problem it must face. A convenient and efficient payment system, not only can facilitate users anytime, anywhere recharge, to ensure the smooth game, at the same time for operators themselves, can also achieve the rapid collection of funds, collation and distribution, improve the ability to operate funds. In addition, in order to occupy the market, many game operators are also committed to expanding new areas, such as Sohu tour in the market based on the page, but also increase the mobile phone games and social games input and development, which requires a different consumption habits of users and different clients customized different payment system. Visible, the user recharge payment system's consummation, the direct influence operator's benefit, a support various way various terminal recharge payment system platform becomes the game operator to accelerate the enterprise development and the industry layout key factor. And it is worth mentioning is, as the domestic first-class game agent, the century-day agent of the lodge, run kart, counter-Strike online, rocky hero biography, Eveonline, shadow forces and other large games, registered users to 350 million, so the requirements of the payment system will be more and more high. With the century Tiancheng has many years of cooperation yeepay payment in the provision of convenience payments, but also the introduction of multi-directional payment methods, to help the century-old layout game market. Yeepay pay related people to reporters that the company with the century-day cooperation, including commissioned settlement, WAP side, web-side three large chunks to meet the needs of users pay. At the same time, yeepay payment of the entrusted settlement services, but also realize the century-day as the subordinate agent and the user funds settlement of batch processing, greatly improve the work efficiency, helping the century-day layout of the game market. Join hands to carry out marketing activities the operators ' trading volume soared according to the reporter understand that the current game operators and Third-party payment Company's cooperation, not limited to providing interface and settlement of funds processing services, both sides will be based on their own resources, carry out a variety of marketing activities to enhance trading volume. For example, Alipay has jointly launched the "end of the year-end recharge to surprise" activities, has joined hands with the "Soldier King" to hold game carnival, recharge send FourGood ceremony and other activities. and Yeepay payment with the century days into cooperation, has also held a variety of marketing activities. According to Wang Yong, vice president of Century marketing, "the promotion of innovative marketing activities, not only to enable operators to increase the volume in the short term, but also led to a third party to pay the number of users increased rapidly." In addition to this integration of overall resources, for us to provide product promotion and recharge activities, more important is the Yeepay payment system processing speed, very few out of single situation, customer service timely, 24-hour monitoring services, timely treatment of user payment issues, this stable and convenient payment system also enhance the user experience on the other hand, Help century Tiancheng effectively enhance the user's viscosity. And throughout the domestic market the entire network game industry, whether it is the industry shuffle, or market segmentation, presented in front of the game vendors are opportunities. and payment as an important part of the game process, whether the channel unimpeded, the process is convenient, the platform is diversified directly determines the operator's final revenue. Industry experts point out that doing a good job of basic services is also the key to determine whether the future game manufacturers can Shing, whether the operator, or agents should establish a convenient payment system, to provide users with convenient payment services, as far as possible to simplify the payment process, enhance user experience, improve the basic services, in order to meet the future market.