Online micro store hot line down the shop low-key

Absrtact: Carpool, after the meal, we began to fight shop. With the infiltration of social new media into people's daily necessities, the physical shop to become a circle of friends a new way, set off a private custom of the civilian trend. Stylist Friends play three pieces of jewelry shop + clothing store + Beauty Shop

"Carpool, after the meal, we began to fight shop." With the infiltration of social new media into people's life, the entity "shop" to become a "circle of friends" a new way, set off a private custom of civilian trend.

Stylist pulls friends to play "three spelling"

Jewelry Shop + clothing store + Beauty Shop

Stylist Feifei in the circle of small famous, 10 years down, accumulated a lot of fans. "I perennial to do a Korean cosmetics licensing agent, with a micro-letter, will be in the circle of friends to send new products, friends will not only order, but also to learn a variety of make-up and matching skills." "As customers more and more, Feifei initiation of the" fight shop "idea, she rented an old house façade, a monthly rent of 8000 yuan.

In the rent-seeking process, her two friends to join, "a business jewelry, a fashion designer, we hit." "Feifei said, the biggest meaning of the shop is friends have a common hobby, with a fixed base, Gesanchaiwu can meet friends here to play."

Because such a small shop is located in the residential area, so Fifi is not open to the outside, also no shop name signs, with her words only two words-low-key, customer adoption of membership system, through validation, can join, the size of activities such as notice.

"Fight Shop" personalized positioning

Specially tailored for white-collar workers

"I have no money, but I want to be different from others". This is the most representative word I have heard in "the". Feifei said that her "spell shop" personalized positioning, the store sold pearl necklace Minimum 600 yuan, is positioned in the ordinary white-collar crowd. This populist private customization is popular with white-collar workers.

In addition, some white-collar people for the photo, family photos of personalized needs are also growing. Feifei said that her other two friends to "spell" a photographic studio, business is also good, the circle of Friends of the children Full Moon, years of age, etc. will choose to shoot there, there are a lot of family activities shooting and editing, to the price of friendship. In order to help friends, she will also guest in photography studio makeup artist, for "Circle of Friends" add more different colors.