Online pharmacies impact large entity pharmacies blind expansion

Abstract: Before worry to buy medicine, now worry about where to buy medicine. Ms. Wang, who lives in a newly-built community in South Lake, says that in just 3 years, the pharmacy at the doorstep has increased from 1 to nearly 10, with 4 at intervals of 500 meters. However, due to the intense competition, less than a year,

"Before worry to buy medicine, now worry about which to buy medicine." Ms. Wang, who lives in a newly-built community in South Lake, said that in just 3 years, the pharmacy at the door of the house had increased from 1 to nearly 10, with 4 at intervals of 500 meters. However, due to intense competition, in less than a year, the "dense" 4 stores in 3 have closed the door.

Since the end of 2012, Wuhan canceled 500 meters away from the store, the foreign pharmacy chain Enterprises began to beach city market, coupled with the impact of the online pharmacy in recent years, Wuhan local chain, the survival of the single pharmacy more and more.

July 1, "Wuhan City drug retail Enterprise administrative licensing work Implementation Code", the implementation of the "unified quality management and unified procurement distribution" chain stores, its business area limit to 80 square meters. This is the first time in policy on the drug chain to "untie", to encourage the promotion of drug store chain is a "stimulant". With the implementation of the new rules, it can be expected that the physical drugstore chain will gradually become a trend, coupled with the impact of the electric business, Wuhan local entity pharmacies need to break through.

Local entity store dilemma store rent rise long sales

Reporters in recent days to visit found that the new community road with dozens of steps is a pharmacy, a new community around there are more than 10 home. However, according to the residents in the vicinity, although pharmacies open much, but also more close, two years less than 1/3 of pharmacies can not go down. Citizen Wang said, residents will generally choose the promotion of large, cheap, quality protection of the pharmacy, and will not become a drugstore loyal customers, "I have a pharmacy membership card has seven or eight." ”

"The façade rents are rising and the competition is so fierce that we can't stand it anymore," he said. "A large community in South Lake opened a year, a chain of pharmacies also closed Koushou." The owner of the shop to the reporter calculate a sum, a year ago rented this area of 150 square meters of façade, the rent is 6000 yuan, the pharmacy employs 5 people, the labor cost per month is 13000 yuan, hydropower and various costs about 5000 yuan per month, fixed costs will be 24000 yuan, " The landlord said the rent is going up by 10% this year. ”

Compared with the cost of up to 20,000 yuan, turnover has not been ideal, "the time to do activities one months to sell to 40,000 yuan, but long-term sales can not afford." According to the introduction, because can not buy medicine to send medicine, pharmacy promotion generally send daily necessities, health products, but over the longer term, pharmacies also promote the "internal injuries." Another drugstore shop long reluctantly said, a year profit only 20,000 yuan, and the boss expected a far cry, had to close the door.

and opposite a single pharmacy boss frankly, plus rent, transfer fees and expenses, a year down, own a full loss of 50,000 yuan, no longer can not hold.

Field Chain example use "Unified distribution Unified purchase" advantage to Han "grab food"

Reporter from Wuhan city Food and Drug Administration to get the latest data show: Since the end of 2012 to cancel the opening of the shop 500 meters away from the limit, Wuhan Food and Drug supervision departments issued more than 1200 new certificates, except for the cancellation and alteration of the 400 pharmacies, the city pharmacies a net increase of more than 800, from the cancellation of more than 2,600 before the limit, Up to today's 3,400. It is noteworthy that, since the removal of the pharmacy distance in Wuhan, the foreign pharmacy chain companies are optimistic about the Wuhan market, have come to Han "a piece."

In Beijing, Shanghai and other areas, the layout of pharmacies have a distance limit-in a certain area, according to the total population, control the number of pharmacies. Previously, Wuhan has also implemented, strict control of the total number of pharmacies, out of a line into a, but at the end of 2012, Wuhan canceled the interval limit of 500 meters.

Therefore, this year, the Tongren temple in Beijing, the Guang ' an church in Hainan, the Sea King in Shenzhen, the stars and so on to open new stores, Xiangyang Tian Ji Pharmacy, a short span of one year, in Wuhan three towns open shop more than 40.

And Jingzhou's Yangtze River pharmacy up to now has expanded more than 10 stores, as a prefecture-level regional chain, pioneering efforts. In the poly-heart language community opposite the Yangtze River Pharmacy, although only last year to occupy the market, but according to the pharmacy responsible, pharmacy business is not bad, the advantages are more obvious. First of all, the pharmacy is large, the variety of drugs is also very complete, relying on the unified distribution of chain pharmacy, unified purchase price advantages, can be the most preferential drug prices, many in other small pharmacies difficult to find drugs are also found in large pharmacies. In addition, the pharmacy diversified varieties, including milk powder, health products, medical equipment, etc., can provide "one-stop" shopping services, plus pharmacies hired pharmacists, will help patients answer the problem of medication, pharmacies so there are many loyal fans.

The person in charge said that, in addition to and all pharmacies to find ways to promote, and increase promotional efforts is also a major pharmacy marketing important way, in the same quality of competition, pharmacies do not forget the service, such as members of the day free blood pressure, blood glucose measurement and so attract many customers.

Online pharmacies change traditional drug-buying habits

With the network shopping more and more convenient, the pharmaceutical electric power to start, the development of unusually rapid. The emergence of this model, but also to a certain extent, the residents to change the habit of purchasing drugs. Jingdong Mall, the cat by virtue of large passenger flow, has set up a "medical museum", many physical pharmacies in Wuhan, such as Mayinglong large pharmacies, the General Assembly pharmacies have also tried water, relying on offline resources, open "branch" online. The reporter browses the network to buy the medicine platform to discover, the medicine variety, but also can carry on the price to compare, most merchant through "buys how many packages mail" to attract the consumer.

Reporters randomly interviewed 20 people, of whom 11 had bought drugs online, and were all young people under 35 years of age, because "online shopping convenience", but the elderly are clear that there is a need or the preferred entity pharmacies.

Ms. Wang, who lives in Hankou, is a net purchaser, who has diabetes at home and needs to buy a large quantity of disposable needles and blood sugar strips each month. "I used to buy in pharmacies, and I have no intention of discovering that online pharmacies are much cheaper." "Miss Wang said, a box of 7 installed needles in the pharmacy price than eight or nine yuan," a day to change a needle, one months down, can save a lot of money, but also sent home mail. ”

It is understood that China's pharmaceutical retail industry 2012 sales of 130 billion yuan, online sales have 1.6 billion yuan. A few days ago, the "2013 China Pharmaceutical Dealers Data Report" shows that 2013 China's online pharmacy sales of 3.9 billion yuan, compared to 2012 1.6 billion yuan and 2011 400 million yuan, to maintain a higher rate of growth.

The potential of the pharmaceutical electricity market is enormous, but there are still many restrictions. A person in the industry said, online pharmacies can not sell prescription drugs, can not use health insurance card, profit scope is greatly reduced, so some online pharmacies will main direction to sell health products, maternal and child supplies, medical equipment and so on.