Online purchase of household appliances, 3C consumption way more and more women are sought after

In recent years, with the rapid development of household appliances and 3C electric business platform, the consumption patterns of household appliances and 3C goods are becoming more and more popular. According to the "2011 female online purchase of household appliances, 3C consumption Trends Report" by Suning easy to purchase display, 2011, by the old trade and energy-saving subsidy policy to retreat, the major household appliances, 3C brand manufacturers online frequent promotion, as well as the growth of rigid demand for home appliances, such as multiple factors, 3 c consumption is increasingly being sought after by many women.

Figure 1:2010 and 2011 Female online purchases of household appliances trend growth (%)

Figure 2:2010 and 2011 female online shopping trend growth of 3C turnover (%)

Suning Tesco brand department, according to the first two years of female online purchases of household appliances, 3C consumer Trends show that in 2012, women in household appliances, 3C category of consumption capacity can not be underestimated, its promotional activities and the impact of national policies is more obvious, such as the April 2011 iphone launch, Greatly increased the desire to buy women's consumption.

Figure 3:2010 and 2011 Female net purchases of household appliances (%)

Statistics found that, home appliances in 2011, the size of the domestic power grid transactions, Haier, Changhong, Konka, Hisense and other local brands with advanced technology, cheap, and after-sales service outlets, such as the advantages of sales still occupy the mainstream market. And in Taiwan-funded, Hong Kong, international brands, Pioneer, Sharp, Sony, Samsung, Philips and other international brand appliances above. On the whole, with the development of color TV technology, the gap between domestic and joint-venture brands is diminishing.

Figure 4:2010 and 2011 Female net purchase 3C category of merchandise brand (%)

Data show, 3C, 2011, with faster product update frequency, rich category and rigid demand, the wide application of intelligent technology and other advantages, female mobile phones, computers, digital products, the market growth of large sales, compared to men, female consumers of mobile phones, computers, digital and other new products, the sensitivity is gradually becoming stronger.

In addition, in the 2011 female online shopping communication products accounted for the structure, Europe and the United States, Japan and South Korea brand still become the first choice of female online shopping. Many female consumers have said that brand reputation, commodity quality, commodity appearance, commodity intelligence and other aspects of the impact of female online shopping is an important factor, in addition, commodity brand Word-of-mouth has become one of the factors affecting female online shopping.

Computer, in recent years, with the full popularity of tablets, female consumers choose the most of the addition of notebooks, tablet computers are increasingly popular with the vast number of female consumers, much more than the potential of laptop computers. Female consumers in the purchase of computers, in addition to the brand, utility, price, configuration and other major factors, product appearance, fashion color, whether there are gifts and other factors also become the main factors affecting women's choice of consumption.

It is understood that as a rapid rise of the consumer network to buy a platform, Suning easy to buy in home appliances, 3C sales advantages, the female home appliances, 3C online shopping data, also highlighted the status of its professional platform for the consumer. During the "3.8" Women's Day, Suning also launched a series of promotional activities to promote the development of the female consumer market.