Online purchase of luxury goods is difficult to distinguish, 60% consumers do not buy more than 5000 items

Online shopping for the authenticity of luxury goods

Luxury net sale? It is hard for consumers to vote in confidence. Yesterday, the World Luxury Society released a survey report, nearly 60% of respondents are unwilling to buy more than 5000 yuan of items online, luxury identification difficult to create a sales controversy, but also the focus of consumer complaints.

World Luxury Association statistics, from March 15, 2011 to March 15, 2012, received a total of various types of luxury brands after the sale of complaints 3,756, consumer problems reflected in the authenticity of commodity identification and controversy, in the current E-commerce, many sales of luxury sites are said to buy products insurance, If the consumer proves that the purchase is not authentic, it can obtain compensation according to law. But how to prove that is not authentic, but it is difficult. It is understood that at present, the major luxury brands are not willing to buy for the non-store goods issued by the identification and inspection, and the Chinese industry and commerce, quality inspection departments are only quality standards of goods for quality testing. A survey by the World Luxury Society says 17% of respondents said they had been hit by fake goods and refused to try again.

The World Luxury Association said that there is no basis for identification, E-commerce market will contribute to rampant counterfeit luxury goods market, counterfeit goods network the biggest victims will be consumers, the current development of luxury e-commerce sites to establish market integrity image is particularly detrimental. Danyang, a spokesman for the Ministry of Commerce, said yesterday that although there were some problems in the online retailing sector, the basic situation was manageable. Now Third-party payments and online retail quality of goods are basically guaranteed. The Ministry of Commerce is drafting and promoting the "Network retail Management regulations" as soon as possible, further standardize the network retail.