Online shopping goods sampling less than 60%

Absrtact: The State Administration of Industry and Commerce yesterday released the second half of 2014, the results of the monitoring of the network transactions, the monitoring of a total of 92 batches of sample sampling, of which 54 batches of samples for authentic, authentic rate of 58.7%. The results of the monitoring show that the mobile phone industry's authenticity rate is only

The State Administration of Industry and Commerce yesterday released the second half of 2014, the results of the network transactions, the monitoring completed 92 batches of sample samples, of which 54 batches of samples for authentic, authentic rate of 58.7%. The results of the monitoring show that the handset industry is only 28.57% authentic rate, the lowest rate of Taobao, only 37.25%.

According to the introduction, the monitoring of the inspection of Taobao, Jingdong Mall, Cat, No. 1th Shop, Zhongguancun Electronic mall, Poly-Mei excellent products and other platforms, to electronic products, children's toys, auto parts, clothing, cosmetics and agricultural materials for the focus of monitoring types, to High-profile trademarks, foreign trademarks, such as the focus of sampling commodity brands.

Sub-industry, chemical fertilizer, the lowest rate of agricultural products, for 20%, involving DuPont Kang and Shi Dan Li two brands, the mobile phone industry genuine rate of 28.57%, fake, turn new products, fake products and other fake products are more serious, involving Millet and Samsung two brands, clothing, children's toys and cosmetics industry, the same rate of authentic 66.67 % lubricants industry, the highest authentic rate of 77.27%.

From the monitoring results of the shopping site, the number of Taobao samples, for 51, but the lowest rate, only 37.25%, not authentic from the "thousand Source court digital city" "Children play New World toy Store" "Lego Collection Station" "Noble Zinfandel" and other 27 online stores.

In the three well-known platform, Jingdong Mall, Cat, 1th samples of the number of stores are 20, 7 and 10, the authenticity rate is 90%, 85.71% and 80% respectively. Among them, Jingdong Mall and Shop No. 1th are not authentic from the self-employed businesses, Jingdong Mall of the non-authentic from the "Yue Micro-makeup goods to pay flash shop" "Autumn leaf beauty makeup overseas purchase", No. 1th store of the non authentic from the "Amiionly Clothing franchise Store" "official flagship store"; the 3 samples of Poly-Mei excellent products are authentic 1 samples of Zhongguancun Electronic mall are not authentic.

It is reported that the industry and Commerce departments will take the network transaction commodity sampling monitoring as the normal work.

How to define "non-authentic"?

According to the State administration of industry and commerce, in this monitoring, the United will be fake and shoddy products, turn new products, unauthorized formal channels, content and publicity products, no 3C certification, non-mainland China official authentic, not in line with the "Consumer use instructions cosmetics General label" Requirements of the products listed as not authentic.

Official tip

Four problems exist in network trading platform

1

Online shop access is not strict

The general Administration of Industry and Commerce issued a risk warning yesterday, pointing out that the Internet trading platform is prone to illegal violations.

Some unlicensed shop in the platform, unauthorized use of other enterprises to operate the name. such as food, cosmetics, health care products, such as the need to obtain the approval of the Food and drug regulatory authorities can operate, but some shops do not have these formalities. There are also some shop not according to the provisions of the identity, network trading platform Qualification Review registration, its actual business address and other information, and registration does not match.

2

Inadequate review of commodity information

Some network trading platform sales of goods exist infringement of the exclusive rights of other people's registered trademarks, no legal source of import certification, the State expressly prohibit sales and other types of commodity information, fake cigarettes, counterfeit wine, high imitation mobile phones, fake brand-name bags, feudal superstition and gambling supplies, endangering public safety goods, and other information Platform operators on the platform of Commodity Information entry review, day-to-day monitoring, illegal disposal is not in place.

3

Sales Behavior Management Confusion

In the focus of promotional activities, some businesses exist "before the event to raise prices, after discounts," "first low price discounts to attract consumer attention, to no stock for the sale by no sales" and other illegal promotional practices. Some shop to play "the lowest price of the net" "History of the lowest price" "Sales First" "ranked first" and other absolute language advertising, in the introduction of products exaggerated publicity, fictional facts. Some network trading platform internal staff suspected of accepting commercial bribery, for online shop in the flagship store, search rankings, home ads and other transactions in the process, crowding out competitors.

4

Credit evaluation is flawed

Some network trading platform credit evaluation system can not distinguish between real transactions and false transactions, to the hype credit left a gap. Some shop to the fictitious transaction, deletes the unfavorable appraisal and so on, promotes the commercial prestige for oneself or others, or maliciously evaluates the competitor's commercial prestige. Some internal staff of the platform even participate in illegal operation.