Online shopping luxury goods price difference four times times, "civilian" luxury Source of trace

BEIJING, March 18 (Xinhua) The original price of tens of thousands of commodities, in large e-commerce sites only sell 20 percent, but also marked "authentic licensed." Reporter investigation found that these goods not only have no brand authority, many of which may be called "a goods", or is a naked fake.

Online shopping luxury goods price difference four times times

Wang, who is in the financial industry, is going to buy himself and his husband a wedding anniversary gift. "Listen to friends said the luxury e-commerce site cheap, the result to go to show the net a look, found their own fancy Burberry classic couples on the table, shop price near million, the website price is only about 2000 yuan." "Wang then called the Show Network customer service, customer service staff said that this product is authentic and there is a warranty card, if the authority to identify the product as a fake, you can apply for a refund. Wang will buy the Burberry on the strap to the store in Shanghai Nanjingxilu, the waiter told her, will not be purchased outside the store to provide product certification services. On the Beijing-East website, the reporter saw a Swarovski love-shaped chain pendant price of 880 yuan, and in Beijing Xidan store, the price of the pendant is 1300 yuan.

A probe into the origin of "civilian" luxury goods

Before, the world's most widely watched global network group buying industry, the originator of the United States Groupon joint venture website in China, suspected of selling fake day shuttle events, but also finally to the high peer network to recognize the cooperation business to provide false agent qualification information, and said to the consumer to provide compensation end. Industry insiders pointed out that the source of luxury goods, such as high-peer sites generally open for sale, more or "parallel import" or "overseas purchasing" channel products. Other luxury brands that take the "pro-populist" route are trying to extend their brands to the three or four-line cities that the stores cannot reach, by building or using Third-party E-commerce sites to provide licensed products.

The "triple Gate" of the internet shopping luxury rights

"One heavy door" identification difficult, brand side "stays"

Stores or counters, in fact, does not provide true and false identification services. And the brand's exclusive identification center is often "hidden in the purdah unknown", even in China's official online also has no public contact.

"Double Door" warranty is difficult, the store "only to recognize the small ticket does not recognize the goods"

Because luxury brands adhere to the "only recognize the small ticket does not recognize the goods" policy, no store issued a small ticket, even in the store to buy authentic is also exempt from talking about maintenance and maintenance.

"Triple gate" litigation difficult, "pay more, less harvest"

Experts pointed out that the prosecution of the victims of the process of cumbersome, long time, the return is often not very small, so many victims have to give up their rights.

"Expert advice" law and business experts suggested that the solution to the difficult rights, consumers, the infringement of the brand, the regulatory authorities work together to play a "combination of boxing."