Online User behavior analysis solution based on IBM Marketing intelligence analysis software

The so-called enemy can be victorious, understand user behavior, capturing customer voice is essential. This paper takes the IBM marketing intelligence analysis software Coremetrics and the E-business software WebSphere Commerce integration as an example, introduces the on-line User behavior analysis solution. Optimize marketing channels through Coremetrics intuitive and flexible reporting. Translate behavioral insights into automated marketing actions to increase sales by locking potential customers with relevant content in each channel.

With the development of e-business, online shopping has become a commonplace. Unlike traditional physical shop shopping, we are not able to meet customers face-to-face to understand their feedback and demand for their products. On the other hand, the user's needs often users are not clear, if it is clear, the product has been full street. How to excavate the subconscious demand of the net purchase user and the satisfaction degree to the website? In this paper, IBM Marketing intelligence analysis software Coremetrics and E-commerce software WebSphere Commerce Integration For example, statistics and analysis of user online behavior, the user access to the site of the law and network marketing activities may exist problems in order to achieve the best network marketing results. At the same time, measurable business analysis results can be provided.

Introduction to IBM Coremetrics,websphere Commerce

IBM Coremetrics is one of the industry's leading marketing intelligence analytics software that provides instant user market analysis, product service analysis, and marketing cost analysis to provide more accurate reference to customer decisions. In addition, the Coremetrics default contains data warehouses for visitors to the "Digital Journey" (which covers all market contacts and channels), so that you can turn insights into personalized marketing actions with just a few clicks.

gain insight through intuitive reporting. Optimize all web presence and digital marketing channels through intuitive, flexible web analytics dashboards and reports. Leverage powerful analytics to translate behavioral insights into automated marketing initiatives. Eliminate obstacles from analysis to action to increase revenue by locking potential customers with relevant content in various digital channels. Integrate analysis into the enterprise. With an open and flexible architecture, as well as strong integration, the ability to give full play to digital analytics simplifies the management of tags and all digital marketing services. Page tags can be easily executed, deployed, and maintained, and can benefit from expanding IBM Coremetrics Connect Network Partners.

WebSphere Commerce (hereinafter referred to as WCS) is an e-business solution offered by IBM, a scalable and flexible e-business application server built on the Java EE platform, and is a fully compliant B/s Architecture Technical Specification and fully integrated e-business solutions. Using WebSphere Commerce, you can quickly, easily and efficiently establish, run, and manage an e-commerce site, conduct business-to-business or business-to-consumer business, and support cross channel sales to provide a more flexible and rich shopping experience. In this solution, take the IBM Marketing intelligence analytics software Coremetrics and e-business software WebSphere Commerce Integration For example, introduce the online user behavior analysis, provide users with effective marketing advice and measurable business analysis results.

Integration architecture

IBM Coremetrics and WCS integration is a JSP based tag library. By adding the Coremetrics tag library to the Site page, the user's actions are recorded and uploaded to Coremetrics for behavioral analysis. Shown in figure one below.

Figure 1. IBM Coremetircs and Commerce integration architecture

After the Coremetrics is opened in Commerce, statistics about the user's behavior are sent to Coremetrics server. This information includes registered users, browsing products, advertising, adding products to the shopping box, placing orders, and so on. Coremetrics uses this information to generate a variety of reports and customer base, providing users with effective marketing advice and measurable business analysis results.