Only product will, a way to choose the Flash purchase mode

In the "quiet" nearly a year later, the domestic electric companies have started a price war. According to media statistics, the domestic has at least 7 electric business giants have invested up to 5.8 billion yuan to capture the user, is arguably the strongest in history.

However, the only way out of the plight of the price war can be in the competitive environment to find their own unique location: This March, the NYSE listed on the brand discount shopping site will be a new alternative to the Flash purchase mode.

Only product will CFO Yangdonghao pointed out, and large department store electric platform is different, only the product will choose the brand commodity requirements appear more stringent. "Well-known brands often represent high quality, quality is the only product will always adhere to the route, such goods are often good shopping experience, customer loyalty is higher." "A senior researcher in the field of electrical business analysis. After the listing of the only product will be the scope of brand cooperation is rapidly widening, at the end of May, only the exclusive sale of New York brand Sondra Roberts special hand bag, 48 products were snapped, a warm response.

Data show that only the product will repeat the purchase rate of more than 60%, from the repeated purchase of the user's order volume accounted for more than 91% of the total order. A large number of highly loyal users, attracted a large number of high-profile brands settled in, high well-known brands and attract more new high-quality users gathered, thus forming a virtuous circle, to achieve a snowball-type development.

Flash purchase mode on the warehouse operation requirements are very complex, theoretically every 5 days in the warehouse of the change of SKU is 100%, the traditional electrical business is difficult to deal with. "Flash purchase mode commodity outflows, fast forward fast out, for the professional requirements of warehousing management is very high." Operation is constantly groping out, it system through a high degree of customer-made, because the market does not have a system to meet our requirements. ”