Only the quality enterprise website Construction Fine operation becomes the trend

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There is no minimum, only lower, to seize the site construction market is low price! Competition is increasingly white-hot today, Low-cost strategy by many web site construction companies schooled, and sometimes no longer scruple product quality and service quality. But this does not mean that the higher the cost of the construction of the site must be better, find the right positioning of the company, affordable economic prices can make a good site. If the location is not allowed, even if the cost is not necessarily to build the ideal site. In fact, the national Han-run Confucius Institute is very bold, at the expense of 35 million of expensive to build outside the sky-high. The vast majority of units, the website construction budget is extremely limited, especially for the majority of small and medium-sized enterprises is more so, on the one hand look forward to high-quality website on the one hand more expect high price.

Relevant data show that as of the end of 2009, the number of SMEs in China has reached 10.23 million, and this number per year at more than 65% of the speed is constantly being refreshed. But Cnnic's statistics also show that the total number of Web sites in China is only more than 3 million, that is to say, at least 70% of the companies need website construction services, and the existing site of the company generally 3-5 years must be revised again. The scale of website construction market is very big. Do not use more, but look at the current search market, and a lot of IDC and network companies can inkling. The current website construction market, although the competition is disorderly, most of the site construction company survival situation worrying, but high school low-end positioning of different companies, have done a very good representative. The difference is only customer base positioning, if you want long-term development, product and service quality is absolutely not discount.

One, high-end market: higher than the price should not only

There are a number of dedicated high-end customers around the company, and even some companies only do well-known corporate websites, clearly proposed that the construction of the site less than the cost of a single. Pay attention to quality, customer Ningquewulan persistence is beyond doubt, and only in this way, there is sufficient profit to support the premise of a better cycle of development in order to effectively improve service quality. Not all companies positioning high-end website construction, can provide users with perfect service, or that such positioning companies to do the work, not every one can be satisfactory. More often, the higher the price, just like the farmer spring, in the tourist attractions sales will be 5 yuan a bottle, but in the street shop as long as a five can. In fact, water or that bottle of water, the difference is only the price, but the geographical location.

High-end Web site construction, if higher than the price, for customers and website construction companies, the rest of the only sad. Positioning high-end website construction, first of all should be able to accurately convey the corporate image and value. We often say that a good website can speak, and this kind of talk depends on the design of the visual communication, rather than words; positioning high-end sites should also be reflected in the program, code execution efficiency and fast and stable operation of security. These unrelated sites and whether the function is complex, because the function of the corporate web site is so. Positioning high-end site should also take into account marketing, take into account the site search engine optimization, and has a good user experience. Positioning high-end more than these? High-end Web site construction throughout the site planning, construction and network marketing of the entire process, every bit is the pursuit of quality and demanding.

Second, the midrange market: Cost-effective win is the key

Regular publicity and display-oriented Web sites, if more than 10,000 yuan, many companies will be difficult to accept. Small and medium-sized Enterprise website Construction Market No lack of high-end customers, but more care about cost-effective, will be budgeted in a very limited range of companies. If the high-end care about scarcity, in order to insist on quality and adhere to Ningquewulan words, positioning the website construction company, the number of customers is an unavoidable topic. Today's website construction market, customer group distribution is like a rugby, high-end customer limited, low-end customers, although more but as limited, more is the positioning of the midrange, care about the cost of the site construction requirements. The reality is this, we take the Shanghai website construction market as an example, the vast majority of customers can accept the cost is 35,000, and the vast majority of Web site construction companies will target groups locked in the midrange customers.

Focus on the middle end of the site construction market, you can not care about cost-effective. Even some site-building companies that are positioned in midrange customers are less likely to work than those that focus on high-end customers, but are different. In the construction of the mid-tier website, the price should be reduced by controlling the cost, rather than by reducing the quality to meet the market demand. For example, some IDC product configuration above, positioning customers can discard the enterprise mailbox, compared to high-end customers using a physical stand-alone server, can use the way of virtual host, to control and effectively reduce costs. The construction of the mid-tier website can also reduce the design requirements by reducing the function of the website. But the basic part, such as the security of the program and the operation of the later and service security, there should be no slightest discount.

Third, low-end market: loss of quality will lose everything

Price is always not the lowest time, the website construction market, the more to the low-end although the market is very good to do, but the more intense competition. We have reason to believe that a lot of web production companies found the right way, without sacrificing the quality of products and services on the basis of effective reduction of costs. For example, many IDC company launched the Intelligent Building Station system, its purpose is also through value-added way to sell host products, although the site is almost white to the construction of the customer, but the host domain name and mailbox products or there is a relatively large profit space. There are now some companies to launch the standard station or finished product website products, function has fully met the majority of small and medium-sized enterprises. Just design, a set of the same design will be sold to a number of different companies, but for the start-up of the enterprise, so what? There's always a process for growth. It's like walking down the street, who cares if someone wears the same coat as himself.

But low price does not mean poor quality, no desire for quality, loss will not only be trust, but customers are everything. Low-end customers general Web site features relatively simple, do not need personalized custom design. Many function modules can also be called, design can even apply template, so the development time will be greatly reduced, the cost can be reasonably controlled. Website design can imitate, the function can apply, but the website safe and stable operation, and good service guarantee is not missing. Therefore, the low-end website construction market, low can only be reasonable control after the cost, products and services can not be low. Lower prices, reasonable profits are not less, because that is to allow customers to continue to trust the basic protection.

High-end is not a king, low-end also has its survival, website construction Enterprises want to better survival and development, the only thing that can not deviate is the quality control. Because no matter which line to adhere to, customer trust is always indispensable, everything is a cloud only customer is God. In the face of different customers, subdivided market fine operation has become the trend of Web site construction. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) has always firmly believe that regardless of customer group positioning high-end midrange or low-end, customer trust has always been a must. Competition to the end must be quality, must rely on Word-of-mouth! For the website construction Company, the best advertising is their own works, the best salesman is their own customers.