Operating local decoration site should start to position their role

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a vertical subdivision of the local decoration net, to achieve success, the most important factor is to be able to effectively improve the flow rate of conversion, because the more subdivision, the more vertical web site, the number of users of its services will be smaller, how to obtain greater profits through small audiences, nature is through the perfect service to the minority, Let them take the initiative through local decoration website this platform to carry on the transaction, and at this time as the local decoration site, its role of positioning is very important. I believe that the operation of local decoration site, should be the local decoration site when the cost of the area related to the decoration industry intermediary agencies, or even as a local trade association agencies to operate, this is the guiding local decoration site operation of the core idea.

Only the local decoration site as a service agency to operate, to be able to achieve as much as possible to local businesses and the need to decorate the user's services, which can allow the merchants and decoration users to recognize the trust of your platform, so merchants choose to advertise on your website marketing, decorate the user through your website intermediary services, Choose the right business to complete the renovation of their own houses, all of which can form a huge profit on your website. But how can the local decoration net's own role play well?

One: Do a good job of local decoration website propaganda work

The wine is also afraid of the deep alley, in doing a good job of local decoration site role positioning, it should be put into propaganda work, the author believes that the local decoration type of Web site should be online under the combination of publicity, publicity on the internet, should focus on SEO optimization, although said local decoration site relatively competitive less, But now a lot of local portal communities, local information, local real estate, home economics, etc. will involve the local decoration of this piece, if you do not pay attention to optimization, once the site's relevant keywords ranked by these local sites dumped a few streets, that even offline marketing success, also can not boost users to the local decoration site trust.

The core of offline marketing should be active marketing plus some passive marketing, active marketing is an initiative to help the small number of users and businesses to form a long-term close trust, and by these merchants and users of Word-of-mouth to promote local decoration site marketing, such as the author on the basis of some building materials market, put a consulting desk, Provide some decoration and decoration design, as well as a variety of decoration materials to distinguish between true and false, as well as hot recommended some of the region's good reputation decoration company to help businesses and users, for this consultation must be as helpful as possible, so that in the merchant and user circles to form a good reputation.

and passive marketing can strengthen this word-of-mouth effect, for example, through to the local television to do interview programs, or through a variety of print media advertising, although the cost is a little high, but after a period of intensified publicity, plus the line under the good word-of-mouth, to achieve rapid growth of Web site users is very effective.

Second: How to play a good place to decorate the role of the site

The author thinks, the local decoration website's role localization is very clear, is actually gives the user and the merchant to provide the service, therefore as a website, first should through the website rich content to help solve the user in the decoration process encounters each kind of question, Through the release of various businesses to provide cost-effective cases on the one hand to help businesses promote their own strength, on the other hand, can provide users with a variety of options, at the same time should be invited to some local influential decoration design experts, to answer the online user's advice, in fact, these experts often have their own studio, So sometimes there is no need to invest money to be able to cooperate with these experts, because the site can be decorated through the local to do advertising, so as to form a good relationship of cooperation.

When the local decoration site has a certain degree of visibility, and access to local users and businesses to recognize the time, the need for innovative management, through a variety of profit model innovation to achieve the maximization of Web site profits, this time to be able to reflect the value of local decoration site services, in this link, as a webmaster or website marketing staff, Should be combined with the advantages of their own site to persuade local businesses to actively put ads on the site, and these businesses to explore ways of cooperation.

In general, the current mainstream cooperation in the form of building decoration materials to buy cooperation, there is a site to pull orders, the division, there is the site to provide users with the quality of the guarantee of decoration on the Commission and so on, these are often able to decorate the site to bring huge profits. Of course, the majority of webmaster can also be combined with their own local decoration site role positioning, to create more profit model. This article source: Mary Kay how http://www.ok1314.com/A5 start, reprint please specify, thank you!