Optimization analysis and optimization of SEO for a medical website

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I was mistaken in the SEO industry, did not have what professional training, are self-study. So, if I do well, that means I have talent, if I do not good, that I am not professional, hehe. Recently entered a medical website, help to do site optimization. Therefore, it is unavoidable to analyze some of the competitor's website, from other people's place to draw good ideas and optimization methods, only step on the merits of others, we can progress faster. The following is my analysis of the content, analysis of the Do not know how? Anyway, it's the first time.

Rank situation:

Weight Source:

One-stop analysis

Title

1. The number of keywords in the site control in the 4~6, the less weight more concentrated, the main key words in title must appear. Because title is a site with the most concentrated weight, mainly used to display the most important information on the site. Allowing the keyword to appear in Titile can further improve the keyword ranking. Site description also try to include the keyword included in the description is directly displayed in the search results inside, so the writing must contain the main information of the site is also the characteristics of the site, so that users look at the site description will know your main content of the site, which is also Baidu has been stressed.

2. Keywords to maintain a certain density on the home page.

3. Add a nofollow label to the column where nofollow is not necessary to transfer weight:

Check the hospital homepage:: Added nofollow tags are:

4. The normal display of the picture should be wide and height, and with the ALT tag.

5. Increase the online Consultation column can well guide the long tail keyword

6. Reasonable application of H1,H2 label. Key recommended articles can be nested with H2 tags

7. Content page must have relevant content recommendation. Keep part of the links to other columns, home page, content pages, the first occurrence of the article in the keyword can be bold. Some keywords related to other disease types can be set to the stroke text. But there are no more than 3 links in an article:

8. Keep a certain amount of original article update every day

Analysis of two outer chains

1 friends chain is not more, is the essence. The site a few friends of the chain are the high weight on the site, although the page link, but the weight is high, and content-related, so the effect is good. Friend Chain Ningquewulan.

2. Outside the chain: the current Baidu external chain of the crackdown is very large, but through analysis we can know that the site has to buy outside the chain of behavior. The station's external chain acquisition can be roughly divided into the following:

1. The purchase of the chain in a lot of sales outside the chain of the site can be seen on the site keyword strokes text. Focus on the public institution website.

2. The Forum signature,

3. News source published articles with links to see their news sources have, from the big portal Sohu, NetEase, to the general portal on the website.

4 information posted on the Web site on the outside of the chain.

5. Baidu Library to get outside the chain

The whole chain system looked down, the site's news source of the proportion of the chain system is relatively large, followed by a number of classified information on the site published information.

Three other data analysis

1 View the site's collection has reached more than 20,000, domain name age has been 2 years. Baidu weight Flow words in Webmaster Platform query to 250 main, of which many high index words are ranked between the 10~20 name. It should be said that the potential of the site is very large bar.

2. Using a standalone VPS (guess), avoid other web site interference, and the domain name has been filed, do the medical station, the domain name record is very important, whether it is Baidu or 360 in the search results show the current site of the host Party, so the domain name for the record is very important, if it is a hospital for the record that better. In short, the record can enhance the user and search engine trust degree.

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