Optimization scheme of website revision design for Orthopedic Hospital

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As SEO, we do not want to change the site larger, but sometimes because of the structure of the site, as well as the page and user experience is not in place for many reasons, have to be revised. The following SEO optimization scheme is very detailed, the program according to the closed avascular necrosis of the femoral head Hospital revision design, is aimed at the hospital website dedicated optimization, research industry station optimization friend should be very helpful. We look at how the master is the revision of the site:

Keyword selection strategy

1-1, the keyword chooses to use the tool:

Baidu related search, Baidu Index, Google keyword tools, as well as webmaster network some other analysis tools.

1-2, the choice of key words:

Osteonecrosis of the femoral head hospital is a medium and large plastic site, because it has a very large plastic surgery information, so the hospital's target keywords are divided into three categories.

The first category: Hot words.

such as: Osteonecrosis of the femoral head, necrosis of the femoral head, treatment of osteonecrosis of the femoral head, hospital and so on necrosis.

The second Category: column words.

Such as: Femoral head fracture, children femoral head necrosis, avascular necrosis of the femoral head, aseptic necrosis of the femoral head and so on.

Category III: Project name and long tail keywords.

This should be based on user search habits to divide, after all, search engine function is also accurate, so the project name and long tail keyword closer to the user search easier to get ranked (of course, the first optimization must be done in place, only do spiders have intelligent semantic analysis).

Long tail Keywords: long tail keyword as article title, such as: What is the femoral head necrosis hospital good? According to the title to write articles, the article began to pay attention to the reasonable appearance of the femoral head necrosis hospital good this keyword. Long tail Keywords Although the search for fewer people, but the customer conversion rate is very high. A person does not really care about an operation, will not spend so much detail.

Second, the website structure optimization strategy:

2-1, URL optimization strategy

The current web pages are all with parameters to search engine unfriendly URLs that are recommended for optimization.

For example:

Http://www.ydguke.com/yzjp//tslf/20090901/?id=293.html

Suggestions are mapped to

http://www.ydguke.com/yzjp/

2-2. Optimization strategy of hyperlink structure.

2-2-1, one strategy: fast navigation.

At the bottom of each page, you should put the relevant links, preferably a "fast navigation" and a popular project recommendations, improve the density of keywords, provide internal links interoperability, improve user experience. Also convenient optimization, convenient search engine.

A copyright note at the bottom of each page. Plastic Surgery Hospital of Shanghai Armed Police Force four words, or plastic surgery two words, should add hyperlinks to the site.

2-2-2, Strategy bis: Related project recommendations.

After the successful message, do not jump back to the original page, be sure to do a special page, at the same time to display other recommended items on this page pictures and link display. Prompted the successful message to continue to browse other projects, to other items message. User-friendly and also friendly to search engines.

2-2-3, strategy three: Navigation column text settings:

1, do not have space between each word, in order to beautiful, you can adjust the font spacing.

2, do not use a single industry name, to add plastic two words. For example, "Face to join", to use this as a column name.

2-3, title and Meta tag optimization.

2-3-1, homepage title and META tag design:

2-3-2, news page title and META tag Design---No, not the focus of optimization page.

2-4, the details of the Web page optimization and improvement.

2-4-1, home page optimization and improvement.

According to the above scheme and I collected a few references to the page and I draw layout layouts to plan to design the revision can be.

2-4-2, Column page optimization and improvement.

1, the page title should be reflected in the page, and since the annotation.

2, the page appears in the keyword to aggravate.

Detail optimization of 2-4-3 and project presentation pages.

1, the title of the page (project name) to be used for comment.

2, the appearance of the project name on the page, to increase the bold, point to the project page, the first page of the keyword aggravated bold point to the home. such as in the Rhinoplasty page appears plastic two words plus links to the home.

3, the page of the project display of the picture, to add an alt description, the table is not monotonous, appropriate to modify.

2-5, website code optimization

2-5-1, Web page use div design

At present, the site has been used div design, has been more reasonable.

2-5-2, garbage code elimination and compression:

Check the Web page to see if there is any spam code that can be removed if the spam code. At the same time, advertising and other pages of unimportant elements, you can use JS call. It is also recommended that you remove any code that is not in use. At the same time in the code to remove the space, compressed code. Web site is the best, not too big.

Third, search engine rankings to improve the strategy

3-1, the site map production and submission:

Google needs the XML format of the site map, Yahoo needs txt format site map, so we want to target these search engine preferences to produce a site map that matches their taste. Do a spider map to make a special user's HTML site map.

3-2, Reverse link strategy formulation: Simple column Point method

3-2-1, arrange a staff, exchange links every day, and quantify indicators. At the same time, the establishment of a link column, to provide self-help link application function, to attract other sites to take the initiative to exchange with us.

3-2-2, login to the medical profession navigation, can be included in the health of the medical Web site portal, the major network pick system, social bookmarking site submission, free Third-party blog, forum personality signature, blog comments, get. org. gov. edu links, get. Government-type web site connection), publish soft text. ------All of the outside chain policy must be around: give the chain of the site is not high weight, engine crawling fast, conducive to the spread.