Optimize keywords to improve site search rankings

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In the early days of website construction, reasonable positioning key words for the initial operation of the site is crucial to the relationship between the novice webmaster in the initial stage should not blindly choose popular keywords, can not be ranked not to say, frequent changes will lead to the search engine distrust, and thus lead to a long period of investigation, we should follow the principle of gradual and orderly, Gradually optimize keywords, slow and effective promotion rankings, the following from three aspects of how to choose the right site for their keywords.

Keywords Search heat

The size of this value reflects the word daily or month, the number of searches, the number of searches, the more popular, the effect is better, but also relatively high degree of competition, query tools: Baidu index or Google AdWords.

This can be divided into the following numerical range (based on Baidu Index):

1, search times less than 100: belong to less competitive;

2, search times 100-300: belong to medium small;

3, search times 300-500: belong to Medium;

4, search times 500-1000: belong to the medium bias;

5, search more than 1000: The word is high difficulty.

Second, the number of competitors on the home page:

This number to statistical competitor site home, the internal page does not include the calculation, the number of times the higher, indicating the optimization of the word site more, so the optimization of the difficulty is greater. The measure of this value only needs to start from the first competitive site until the last one can be seen.

This can be divided into the following numerical ranges:

1, search results without domain name competitors: belong to less competitive;

2, the search results in the domain name level of competitors 10-30: belong to the medium of small;

3, search results in the domain name level of competitors 30-60: belong to the middle;

4, the search results in the domain name level of competitors 60-100: belong to the medium bias;

5, the search results in the domain name-level competitors more than 100: a high degree of difficulty words.

Third, the number of price ranking site:

This value can reflect the heat of the word, the more the bidding, indicating that the word heat higher, the corresponding difficulty will be greater.

This can be divided into the following numerical ranges:

1, the price ranked site 0: less competitive;

2, the price ranked site 1-3: belong to the medium small;

3, the price ranked site 3-6: belong to the middle;

4, the price ranked site 6-10: belong to the medium bias;

5, the price ranked site more than 10: high difficulty words.

The above analysis from three aspects of how to choose keyword changes, find the right to their own keywords and reasonable optimization, site rankings can gradually rise, do the most bogey "anxious".

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