Optimizing the internal flow of the shoe city to improve the service quality continuously

"Sadie Web News" March 14, e-commerce enterprises and the essence of traditional businesses have the same place, for consumers to provide quality quality products and quality service is the foundation of Evergreen, coupled with the capital market tends to calm, the line of many companies gradually realize the essence of business return to the retail industry, the user experience of the competition will become the focus. In order to gain the opportunity in the electric market in the transition period, we should optimize the internal flow and improve the quality of the service by purchasing the online shoe city.

"The profitability of the retail business is not the increase in profitability, but the scale." "It is this kind of thinking caused by the fierce price war, so that the whole network shopping industry integrity, logistics, after-sales service and other issues concentrated outbreak."

On the Internet, the owner of the online shoe city said that the 2012 E-commerce industry adjustment will be relatively large, enterprises in the pursuit of scale at the same time, will pay more attention to the internal process optimization. At present, excellent purchase of online shoe city to provide consumers with a smooth shopping experience, in order to ensure that the goods and shipments are 100% on the basis of, but also on each of the goods shipped before packing again detailed verification, merchandise without any defects in order to ship.

At the same time, in the after-sales service on the launch of "No call 100% return", "Complaints 2 hours response processing" and other measures to enhance the consumer experience.

Chen Liping, a professor at the Capital University of Economics and Trade, argues that price wars can attract customers, but they cannot nurture customer loyalty. Only the service, can let the customer repeatedly patronize.

"Price war is not good for e-commerce, improve service quality is the hard truth." "The Beijing Electronic Commerce Association secretary General Linya said, traditional commerce, especially the department store industry, in the development process, also experienced a period of" price war ", then slowly turned to the service. The development of electric business will follow this rule.

In order to promote the healthy and long-term development of network sales industry, to create a comfortable and affordable network consumption environment, excellent purchase of online shoe city, such as dozens of network retail enterprises together with the Beijing Electronic Commerce Association launched the "Promotion of customer service ability proposal", standardize promotional activities, abide by the commitment, especially in major holidays, large-scale promotional events, measures simultaneously, Quickly resolve consumer disputes, and effectively protect consumers ' rights and interests.