Orchid Pavilion Set potential has to be globalized: The main customer base is overseas cock silk

Absrtact: April 14 News, Orchid Pavilion set potential senior vice President Lu Yiwu in 2014 China (the World Conference on Electronic Commerce) said at present, Orchid Pavilion in the eyes of foreign consumers, may still be a comparative edge of the electricity business site, the main customer base is overseas cock silk. In order to

April 14 News, Orchid Pavilion set potential senior vice President Lu Yiwu in 2014 China (the World Conference on Electronic Commerce) said at present, Orchid Pavilion in the eyes of foreign consumers, may still be a comparative edge of the electric business site, the main customer base is overseas "cock silk." In order to change this situation, Orchid Pavilion has chosen to be a global sourcing localization operations, has established two procurement centers overseas.

"If the main customer base Taobao is China ' cock silk ' words, then I said the Orchid Pavilion set potential customer base is a foreign ' cock silk ', and is a certain adventurous spirit of foreign ' cock silk '." Lu pointed out that the need for a certain degree of risk-taking, foreign buyers dare not in a local operation of a foreign website to buy goods.

"Why do we have to be on the verge of being a Chinese consumer, maybe you're more daring than you are to buy something on an Indian internet portal and then you'll be waiting for a few days," he said. But if the company comes into China today, you will think he is a local company and you will be more daring to buy things on their website. "said Lu.

Therefore, for the current Orchid Pavilion set, it is important to localize operations in the target market to gain the trust of overseas consumers to change the results of the consumer groups. This is also the main reason why LAN Ting is actively building overseas warehouses, Lu said.

"I and many people think differently, why build overseas warehouse?" I personally feel that the main purpose is not to reduce costs, but you have an overseas warehouse, you are like a local company, this will make your consumer group structure changes. "The localization operation is a big challenge for the Orchid Pavilion," Lu said.

Lu also revealed that the current Orchid pavilion has been built in overseas two procurement centers. January 14 this year, the Orchid Pavilion has revealed to billion power network, 2014 will be in the current 22 language services based on a number of additional languages, and will consider the establishment of overseas procurement center, South Korea may become the first establishment point.

In addition, in the meeting, Lu also revealed that the Orchid Pavilion is trying to do open platform, has opened a part of the category to suppliers, by the suppliers themselves upload products, their own pricing, and even their own cross-border logistics. In terms of financial services, the Orchid Pavilion has already had the relevant ideas, but there is no specific implementation.