Otis Air conditioner sales with "Change 4" led the June market

The hot weather at the end of May did not last until June, resulting in the air conditioning market in May, the good trend has not been continued in June, Dragon Boat Festival, the nationwide terminal performance are not satisfactory. Businesses to boost just need, have launched a wide range of promotional activities, including the Austrian air conditioning with "Transformers 4" in the June promotional campaign performance eye-catching, by the enthusiastic pursuit of consumers. and "Transformers 4," the entertainment marketing cooperation, become the Ox June air conditioning hot selling the biggest help. Line online under the linkage of tens of millions of cash coupons to buy machine gift of the June 13, in the distance of "Transformers 4" The world released only two weeks, the film also entered the intensive publicity, the Austrian air conditioner "Change 4" to attack Yue Hao Li "activities in the official micro-letter, micro-Bo platform at the same time online, thus formally opened the domestic air-conditioning industry, one of the giants of the Austrian, And Hollywood blockbuster "Transformers 4," The prelude to strong cooperation. To "Change 4" premiere tickets and the National Chang Shadow ticket prizes for gimmicks, the official micro-letter turntable lottery main position, a short span of three days, the activities of the Austrian air conditioning by the national fans of the spotlight, micro-BO micro-letter platform quickly gathered to tens of thousands of fans. In addition to the millions of Chang shadow tickets and more than 10 tickets to the Prestige premiere, the Otis air conditioner throws a total value of nearly 100,000 air conditioning purchase cash coupons to pull the terminal sales. According to the relevant staff revealed that only in late June, the country has nearly million people through the use of cash tickets obtained in the activities of the terminal purchase machine. Such a high coupon conversion rate in the industry is not uncommon, the reason, on the one hand, the Austrian air conditioning activities of the prize set amount is not low, to help the national attention of the "Change 4" also contribute to the spread of information, the vast number of fans and consumers have a strong consumption stimulus; Corporate brand awareness and reputation has laid the consumer's choice, focus on air-conditioning quality of 20 years of the Austrian trustworthy. "It wasn't hot this June, and I was thinking about buying air-conditioning by July, according to the weather," he said. See friends to participate in the Austrian air conditioning micro-letter Summer Carnival activities to 200 Yuan cash purchase coupons, I also went to try a, the result of 500 yuan in cash coupons, concessions so much, even the family urged me to see the air-conditioning, not buy late to buy, also came! Ox has been air-conditioned for 20 years, is a trustworthy brand, I see Bonjour series is very good, Earl Red high-end atmosphere, suitable for the new home layout. Ms. Li, who is looking at air-conditioning at the Suningox air-conditioning counter, said. Million Chang for the "Change 4" box office to achieve a win in the entertainment marketing in fact, the Austrian air conditioner, together with the "Transformers 4" activities, in addition to the AUX air conditioning products Terminal sales have a pull role, the "Change 4" The contribution of the box office can not be ignored. Around the "Transformers 4", the Austrian air conditioning has to spend tens of millions of dollars, sent out in more than 50 cities across the country thousands of cinemas million shadow tickets, to help "4" achieved three days breakthrough 600 million of the results, creating a number of Chinese box-office records. By joining Hollywood International blockbuster, building a new way of interacting with consumers and closing in on fansAir conditioning brand goodwill, in the purchase of cash coupons in the huge concessions, from the potential consumer to consumers, the Austrian air conditioning through the new marketing approach to achieve the success of the event. It is reported that, in view of the first stage in June, led by the sales frenzy, the Austrian air conditioning in June 27, "Change 4" on the same day to open activities to upgrade, not only set the highest value of 1000 yuan to buy Cash coupons awards, but also sent a collection version of the Transformers model, hoping in July At present, "See Change 4" write film review of the Austrian air conditioning thousand yuan purchase cash coupons and so on you take "activities are underway, want to get the best discount for a summer cool, to the Austrian air conditioning official micro-letter to participate in the event!