Outside the public opinion, what Yao and his pplive were thinking

Yao with ceramic big Cup into the meeting room, the distance pplive last "prostitution" only half a month time.

Polo shirt and cowboy shorts make him feel comfortable, but also appear a bit erratic, outside the public opinion, Yao and his pplive in the end what is thinking?

He himself felt that everything was pure, "you are all changing, and I do not want to change." Despite the repeated emphasis on PPLive is the company created by watching the ball, everything is homeopathy, but in the merger of this matter, Yao but want to do minority. The man who just became a father, stubbornly believes that there should be other alternatives to the big stream.

But the takeover rumours did exist, but the deal was not reached, and the buyers included Sohu, Alibaba and Hunan TV. Of course, in the Taobao shot of milk powder and diapers, should be barely able to be counted and Ali's deal.

More willing to develop independently

Yao says none of this is true, at least not yet.

Yao, who became a father last month, began to share his parenting classics when he sat down in a rocking chair, and despite the baby's full moon, he has made it a certainty that the child will be able to do things.

It's like Yao yourself, or the affirmation of how you grow. In all his interviews, the childhood computer, the basic textbook of Rtvu, and the 5000-line super Mary code are reserved dishes. This time he was fluent in the details, and did not prepare for the "interview" of the other new dishes, he said these things, the interview time is even half past.

He looked excited, every second can say 4 words, thinking.

"Bill's name was a big influence on me," he said. Next he starts to explain the idol and the dream of installing a pplive software on everyone's computer.

"Do you know that Bill of America is talking about a big business today?" ”

"Well, Lei got 10 billion dollars in valuations, all in the right." Yao leisurely drink a mouthful of boiled water.

"So pplive?" The current trend seems to be mergers and acquisitions, which one is true? ”

Yao says none of this is true, at least not yet. More than half a year, pplive deep "prostitution" rumors, from Sohu to Alibaba, from Suning to Hunan TV. "Actually the list is bigger. ”

PPLive in the video industry, almost all on the scale of the company has been in the group, the "burning money" industry, how to profit has always been the problem of the family, last year Youku and potato merger, the first half of this year Archie Art and PPS merged, leaving the PPLive Diana, gossip also spread. Yao turned to his assistant and asked, "How many times have we been sold?" Then he hugged his head and laughed.

He twisted his waist to stand up and became serious. Companies, both inside and outside the list, are not so much a negotiation as an advertising business, and, of course, a number of companies have been involved in deep cooperation, including strategic and capital cooperation. On the one hand, Yao said PPLive is an independent growth of the Internet enterprises, capital and strategic resources are urgently needed, but he seems not willing to sell the company. The reason is that no one else knows more about PPLive's past and future than he does.

Distance PPLive the last round of financing, has been in the past 2 years, from the soft silver 250 million dollars have been nearly consumed, so on the PPLive capital chain tension, not to be bought will die out of the rumors are also rife. Yao responded that getting a loan from a bank means that the business is doing well and that all is nonsense.

But no one knows more about the meaning of capital for pplive than Yao, who last month quoted Tao, the company's CEO, as saying PPLive had already got a substantial investment. In this respect, Yao still denied, but this time slightly eased: "We are on the financing road, the financing is not over." ”

In his view, the future which has not been concluded includes PPLive's independent development. "PPLive's dream is far from over, management's idea is to insist on independent development, now everything is just beginning." "Yao said.

PC, mobile multi-terminal aggregation

The mobile end installs over 160 million times, "occupy the first camp position in the market." ”

Yao that, including bank loans, strategic investment and other forms of financing, can not represent the enterprise cash flow tense situation. Indeed, management, including Yao and Tao, has announced that PPLive has begun to break even.

Of course, it's going to be a few more nights than expected. Before Tao, Yao said the toughest period was around 2008, when the global economic downturn made him realise that, beyond technology, a company is more important than a business model.

The most widely circulated story is that Tao from Microsoft to Shanghai, and then to the soft silver into the $250 million trillion, which is the world's largest single investment in the video industry. Yao Use this money, aggressively to buy copyright, increase bandwidth input, of course, this is quite burning money investment.

Today, the last round of financing has been the past two years, about pplive "prostitution" news also quietly calm, but for video this highly capital-intensive industry, financing is a natural need, Yao Xinyi Frankly, come to contact investors a dime, but they are still waiting for the most suitable one.

In addition, there is too much speculation about PPLive's capital chain, and Yao's weapon is still two slightly blurred data. First, the four quarter of last year began to achieve break-even, second, also let Yao extremely happy, the first quarter of this year from mobile terminals advertising revenue has been more than 2012 year.

Vague, Tao gives a slightly clearer picture on different occasions, according to which PPLive's annual revenue was 800 million yuan in 2012, when it was expected to surpass 1 billion yuan in 2013. In the headquarters building of the PPLive in Zhangjiang, Yao did not respond to the data, which he cited as an example of the apparent seasonal nature of advertising revenues in the video sector, the best in the four quarter, the first quarter, and the fact that mobile-end revenues were more than 2012 throughout the first quarter, making Yao seem extremely confident.

PPLive official data show that as of the end of July 2013, PPLive has more than 1 billion downloads on PC clients, With a registered user of 120 million, the PC end of the daily average of active users up to 36 million, and in the Yao is proud of the mobile end market, its total installation of more than 160 million times, monthly active users up to 70 million, "occupy the market in the first camp position." "Yao said.

In addition, PPLive also has substantial action in the field of multi-frequency, this year to release the Ppbox and Pplink, respectively, in the Internet TV box, multi-frequency video field exerting force.

Future return Television

For pplive, mobile end and TV are the most important platforms in the future.

How can pplive survive without being merged?

Yao put his hands on the back of the head, he raised his belly and pursed his pout, "the biggest problem for internet companies is that there are too many opportunities." ”

"2000 to now, more than 10 years later, the era is video." "To avoid too much boasting, Yao is talking about changes in the Internet, text, pictures, video, this is the progressive process, with today's popular microblogging, micro-letter as an example, they mainly through the text, pictures spread, predictably, will appear in the future of video microblogging and micro-letter, which is the pplive and video industry opportunities.

In the Internet television and multi-frequency strategy, the competition team already has the music view TV, but also has the newest to join the Love odd Art and the Tcl, as the colleague, Yao is not willing to evaluate each other's pros and cons, but he also expressed that he is this trend approval person. "In the next five years, the Internet enterprises in the business model and business philosophy of the in-depth study of people will feel offline products on the virtual Network transformation and transformation, and this transformation may have greater value, from beginning to finish I feel that the traditional industry can not be replaced by the Internet." ”

If there is no Life-and-death between virtual reality, tradition and innovation, they are more likely to end up converging.

Because of this view, Yao think PPLive can have more to try. "We've never just positioned ourselves as a video site, it's just a way to get into the market, and we want to integrate a range of technologies into life and entertainment." ”

Once talking about the future pattern, Yao again appears radical. Although the mobile-end market is at its zenith, the innovation battlefield is concentrated here, but Yao has already figured out the next market position. "I think the final direction of the video is television." "From start to finish, PC and mobile end are only the second choice without TV, but when you return home, living room, sofa, enjoy the environment, people will choose TV."

So for pplive, mobile end and TV is the most important platform in the future. And these two emerging markets, as if all parties are still in a wall, Yao on this rather optimistic, bat and other internet giants can wait, but pplive not, the barrier is the growth of the enterprise opportunities, there are forward thinking, fancy on the force, this is the Yao play.

Ten questions about starting a business

Yao：

The threat comes from not concentrating.

Have you ever mentioned a dream, has your dream changed?

When I was 19 years old, I told my dream to outsiders for the first time, so everyone's computer used the software I developed, which made me feel fulfilled and never changed.

Are you still writing code?

It's rare now, just coaching the technical team. I have been looking at quantum physics recently, which is conducive to the formation of jumping thinking.

Does jumping thinking make you hesitant?

No, the Internet at the helm of the need to jump thinking, in advance to see the next thing and direction.

What makes you hesitant and anxious?

Every stage has anxiety, the entrepreneur is so masochistic, for example, now the most anxiety is to make choices, we are also hesitant who is the most appropriate financing and partner.

If the acquisition eventually occurs, what is the most desired enterprise?

Agree with Team direction and career. Specifically to business, to weigh resources, prices, there are some other cooperation.

What are some of the companies that have really approached the capital?

This range is a bit broad, of course, it can bring strategic funds is the most important, pure financial investment is too easy to find. We would like to find strategic resource investors, now is not the early VC, PE stage.

So the public opinion and the capitalists have misunderstood you?

I still want to repeat that sentence, from the founder's point of view, we hope that pplive can be independent development, pplive and I want to complete the dream is far from realized, I think is very simple, adhere to, if not, the most go back to school to read Bai.

What are the greatest opportunities and dangers of pplive at present?

I think that when we choose the field of video as the entrepreneurial direction, there has been a huge opportunity, too much opportunity is also a matter of worry, to focus on what we are good at, the threat comes from not focusing, not in the past.

Unlike Tao Chuang, your Weibo update is rare, why?

After all, Weibo is an overly public platform, and I want to be an ordinary person, a true self, close to the young and their lives.

What is your most commonly used PC and mobile end application?

If I said pplive would not be appropriate (laughter), in addition, is Taobao, 05 to date, every year I spent fifty thousand or sixty thousand Yuan, from mineral water to the refrigerator washing machine. My baby just full moon, now I mainly in the sea Amoy mother and child products.