Ouyangqiu: SEO solution of excessive website optimization

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Eat too full at a breath, easily lead to indigestion; Seo done too hard, easy to lead the search engine down right.

Optimize the site if there is no moderation, the same problem. The usual performance is the right to fall, including included reduced, not included, snapshot update slow, ranking Fei straight down. SEO pay attention to a balance of skills, I put the same way to tell 100 people, 100 people who are not serious enough to learn, often in the optimization of the time will be a problem. And the reason I come to this conclusion is not imagination, but through our training trainees summed up. The same way to teach 100 people, is not guaranteed to 100 people absorbed at the same time, and some are encountered problems, repeated emphasis will be remembered.

Web site optimization is often shown in the following 7 areas:

1, keyword density is too high

2, keyword piling up

3, special label use too much

4, outside the chain growth frequency is abnormal

5, outside the chain anchor point lacks the diversification

6. Internal link Anchor Point single

7, Links link

1, keyword density is too high

Keyword density Detection tool suggested that our site's keyword density between 2%-8%, this is a very insurance range. I personally think that more than 10% density is slightly higher, if the search engine to judge the site's keywords too high will appear not included, the decline in the rankings and other phenomena.

This phenomenon often appears in the new station, the new station due to the weight is too low, the recognition of the search engine is not high, keyword density once too high will fall right.

Solution: No matter how much the keyword density is, all down to 3% or less. Need special attention to a problem, for example: www.Gengtima.com This site's main keyword is "SEO training", the keyword density is not exceeded, but the theme of this site is SEO, "seo" this keyword also want to see whether exceeded. A lot of people ignore this problem, just look at the keyword "SEO training."

2, keyword piling up

Keyword piling mainly in title, Keywords, Description, the top of the page, the page text, the bottom of the page and so on. Take a simple example: title "Jiangxi Nanchang Professional seo Company | Ganzhou seo-Jiangxi seo| nanchang seo| Jiangxi Ganzhou SEO Training-the most professional SEO training company", this title looks really suffer, the standard piling up.

Here may be said: "My title is similar to this, how I have been doing for 1 years are all right." Yes, you would say that. Prove your SEO has not yet started, because the search engine's punishment mechanism must be quantified. Cocktail party intoxicating, but not a drop on the drunk.

Ask yourself: If there is no search engine, you will do so?

I have a student. He is to do burdock tea, the use of the website system is the internal VIP dedicated, has been a set of SEO processing procedures, no need to add any SEO factors. But he still deliberately stack 8 keywords at the bottom of the page, the first discovery rankings rose slowly I have warned him to delete immediately, did not expect one weeks later he came to me said the ranking fell to more than 30 pages, I look at his site, the bottom stack of key words still exist.

I was a little angry and told him in a very serious manner to remove it immediately, without delay for a minute. Because the previous unhandled, leading to the search engine down right now, ranked blew, after one months or so, the search engine released the site, and ranked the 12th place. Observed a few days has been very stable, completely released, and then soon ranked home is the winner.

Solution: keyword will not be piled in the layout is good, the layout should be advocating nature, rather than deliberately in the page to do typesetting game. If your site appears above (key words appear in typesetting game), should be resolved immediately.

3, special label use too much

The special label mainly refers to the bold, H tags, and so on, the most common is a lot of people know that the ranking has a certain auxiliary role, desperately in the Web page to want to rank the keywords to be bold, I see a small page bold on more than 10 places, is anxious to each word is lined up.

Such operations in many cases will only backfire, if a SEO practitioners do not know how to balance self-control, I think he is either out of control brother, or out of control sister.

Solution: For the core of the key words can be bold, generally 1-2 places. If you want to add 1-2 more, you can choose to add later in the Web site. Here is mainly considering the low weight of the site, such as a lack of internal force is always to practice nine yin canon, the result is only one, the obsession.

4, outside the chain growth frequency is abnormal

What is normal? What is an aberration? Ordinary site within one day the number of outside the chain suddenly appear linear rise, this phenomenon is normal? Another point of view, if Google Now released a new site, news release, the chain may also be in a day in a straight line of the rise, then why their site is nothing, And then my site just went wrong?

The answer is very simple, even if the outside chain of ordinary websites is soaring, generally appear in the ordinary site above, and Google released a website, outside the chain in addition to appearing in the ordinary site, but also a large number of portals in some portal, it can be said that the IT industry site will be discussed, will mention this site, and the number is very much. This is already well-known search engine outside the chain of growth rules, so Google released the site will not have problems, and ordinary sites do not have the ability to spread the chain, processing results are obviously different.

If a new site started outside the chain of the number of daily 100 or 200 of the speed of release, it is easy to cause the problem will fall right, this is a lot of SEO practitioners will encounter. It's not that you can't do it, it's just the wrong way.

Solution: Here I give a comparison of insurance practices, the outside chain of growth rate is beginning to increase in the 20-30, daily, weekly increments, such as weekly growth of 30, that is, one months after you can consider doing 100 per day ( Some sites do not need so many outside the chain can be ranked very high, here only for the case of demand.

5, outside the chain anchor point lacks the diversification

The proportion of SEO outside the chain believe that many people know, when you want to achieve rapid ranking through the chain when the rules you must know, otherwise the site will easily be down right, this is also like a series, every day in theaters.

Baidu for the chain anchor point of the single very sensitive, a little attention will be dropped right, and because of the chain anchor point of a single drop right of the site, want to restore the need for a long time. Google is not so sensitive to the singularity of anchor points, but to the contrary, it will find that the results of the rankings are better. This depends on whether your site is important to Baidu or Google important, or both mergers, and then weigh the problem.

Solution: The diversity of anchor points in the chain includes: (1) Text diversification: not always with a few core of the off

Key words to do anchor points, should be combined with some extension words and long tail words to do, and the number of the largest or most of the core words, other keywords a little auxiliary meaning (2) back to the chain address diversification: Can not link back to the address

are home, to match the column address or specific product page address.

6. Internal link Anchor Point single

The anchor point in the chain is similar to the anchor point of the chain, it can not be too single, under normal operation, the internal chain anchor point single generally will not cause search engine down right. Only when you know the chain anchor point to the rank of the auxiliary role, desperately in other pages and articles in the link back to the Chain home page, this can trigger the search engine punishment mechanism.

Solution: Refer to the 5th answer.

7, Links link

"Strange, I never heard that links will also lead to excessive optimization?" That's a lot of people's questions. Links to the link to reduce the right phenomenon is there, how can there be optimization over a say?

First: The number of links for a short time too much, it may lead to the optimization of excessive fall right. Second: The Friendship link Anchor Point single, also May. The solution is clear because the two points of focus on optimization are too much.

Solution: (1) The number of links can not soar, should be as far as possible to find good quality partners to link, and to the site set a ceiling, such as 40, 2 months to complete. (2) The anchor point of the friendship link also needs to diversify, uses many words, takes the core primarily.

This article from the Kingo Tiema SEO Training Network (http://www.gengtima.com/ouyangchunwenku/YouHuaGuoDu_SEO/), please indicate the origin of the pick.