Overseas drama into a "hot potato" combination of the video site

Wen/Zhang Junxiang

Recently, SARFT on the content of video web site supervision and rise to a step, especially for foreign drama management, according to the "National http://www.aliyun.com/zixun/aggregation/36125.html" > Sarft reiterated that the relevant regulations on the management of TV and television dramas on the internet require that the foreign films and TV dramas that are used for the dissemination of information network, such as Web, must obtain the "Film release License" or "TV play issue license" according to law. No foreign films and TV dramas without the license of film release or TV series issue license shall be broadcast on the Internet.

It is conceivable that in the past, the video site of the crazy American play procurement war is coming to an end, and the announcement before the announcement of the 30% limit in the formal notice did not mention, around 30% of the discussion, before, there are insiders to NetEase technology, in the issue of advice, there are 30% quota requirements, But after the official announcement, 30% did not appear on the notice.

"30% of the limit on the video site is not binding, and the calculation of the form to define this 30%, the relevant departments do not have a clear argument, but more stringent on the relevant departments for the review of the standards of Ascension." "People familiar with the matter said," in the past video sites through self-examination to complete the approval of procurement content, and now the relevant departments of the notice will be the video site overseas play to adjust the approval to the same level with the television station.

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Domestic video web site, for the supervision of the unanimous expression will respect the relevant provisions, strict implementation of the requirements. "Domestic regular video site, in fact, the content of the review is not worried," a video site content of the person responsible for the video site is more concerned about the review of the initiative by the video site itself to the relevant departments.

NetEase technology from a number of major video sites to learn that in late September, the upcoming "American drama Season", the relevant updates and promotional plans have been made clear earlier this year, only in individual episodes, for the new censorship rules, in fact, for video sites are equal, the past for the speed of the requirements of easy to cause problems, It cannot be an excuse at this stage.

"At this stage, or to a smooth transition mainly, after all, the review of the norms have relatively loose time requirements", video site related people sigh, but, the golden period of overseas plays may no longer exist, the past to play the edge of the thought are dashed. When asked by reporters, whether to the content of the provisions of the review of the time, he lamented that the TV regulations finally implemented to the video site.

"For the video site outside the control of the play, this year's video sites have chosen homemade dramas to enhance their richness in content, control of the content of homemade dramas, cost controls, more proactive video sites, and a good commercial outlook," said Eric Xu Hao, a consultant analyst, "and the self-made team is more specialized, Will attract video sites to devote more effort to self-control. ”

Is the homemade spring really coming?

Sohu Video CEO Charles Zhang, said in several occasions, this year will be the first home of the video site self-control. At the same time, the promotion of homemade content is also strengthening, in the latest Sohu video homemade drama "The Need for Women", Charles Zhang also over the actor addiction.

Netflix, a self-made American video web site, has already won honors at several awards and has been well-received in the quality and depth of its content. The domestic video website is the standard of Netflix as imitation.

However, the well-known film critics to the NetEase technology spit slot, "video site of self-made content, basically not inflow, the theme of a single, boring content, animations low." He even asserted that the video site's homemade drama would be a joke if it were in the current situation.

But the video site does not think so, domestic netizens accustomed to the content of the TV station, in the use of network video to watch when you want to see different from the content of the TV station, entertainment, humorous content naturally become the first choice, not all of the homemade drama will be in a direction of development.

Tudou President Yang said in previous activities, with the division of refinement, video site's self-made content diversity will be greatly enhanced, video web site TV trend will accelerate.

Not long ago, Youku Potato, Archie Arts have unanimously announced the establishment of the film company, not only in the homemade play, but also in the big movie investment, as well as the recent le-Vision Pictures announced has completed the B-round financing, video sites are accelerating to the integration of the production and broadcasting.

Archie Art gong that from 2004 to 10 years, the video industry is the main mode of 90% investment to do the platform, but starting from 2014, the platform to continue to do, the video industry began to do content, such as: NET play, homemade programs, movies and so on. "From a strategic perspective, doing content, including making movies, is the direction of important investment efforts in the future." ”

Are foreign dramas on hold?

For such questions, a long-standing, major video site on the main plate has been significantly weakening the recommendations of foreign dramas, replaced by more of their own homemade content.

Video site responsible for content operations, said that the accumulation of users outside the site is the basis of video sites, and this part of the stable users of the platform and the quality of the content have higher requirements, through research to find out the basic users of the play will be selected from a number of TV series. He does not endorse the idea that foreign dramas are shelved, but that good overseas content will attract stable user attention.

Potato President Yang has also admitted that the potato for domestic and foreign copyright play procurement will not shrink, but will give more room for homemade content display, he said, "copyright content is the guarantee of traffic, now the scale of homemade drama is not enough to support the scale of the whole station."

Under the new rules, the collective silence of the video site, are in several aspects of the secretly contest. Before the relevant departments of the introduction of the first, netizens worried about whether the show will be off the shelf of the problem, the website Personage said, can not need to worry, the content that present website broadcasts already passed the examination, but the future will have more specific stipulation, that can only take one step to see a step, but he is very certain that, The video site's foreign dramas will not be shelved.