Part of a convenience store, a public occasion. Self-Service terminal

Convenience stores, public occasions, the part of the pull-card self-service terminals, recently replaced by the "UnionPay convenient payment point" brand, and this is only a small action in the field of pay for the payment of UnionPay.

To preempt the huge "cake" payment field, the parties pay for the business to race against time. While the third party payment business is eagerly awaiting the payment license, China UnionPay in the area of payment gongchenglvede is "land, sea and air" full range of lightning capture payment market, in addition to vigorously promote the super Net silver, UnionPay standard PBOC 2.0 chip carp and outside, UnionPay E-commerce and offline self-service terminals have also been embryonic.

Joint payment enterprise to build self-service terminal brand

Under the line convenient payment point, telephone payment terminal, the online payment becomes the "city" which the pay covers the whole domain to conquer. "In the future, the financial self-service terminals used in convenience stores and public places will be able to see the brand image of ' UnionPay convenient payment point ', and we work together with payment enterprises to create the brand of paying self-service terminals." "China UnionPay officials told reporters that as of July 2010, UnionPay in the national total set nearly 50,000 convenient payment points.

To realize the coverage of the offline payment terminals, UnionPay is not alone. It is reported that "UnionPay convenient payment point" is made by UnionPay and La card, such as third-party payment enterprises to establish cooperation.

"UnionPay is responsible for brand building and publicity, the payment enterprise is responsible for the installation and maintenance of terminal equipment, so cooperation for UnionPay is very cost-effective." A head of a third-party payment company told reporters that the future of third-party payments agencies ' survival space is only in cooperation rather than competition, judging from the strategy of a wide net in the payment field.

It is reported that UnionPay and pull card cooperation of the convenience payment service has covered 200 cities nationwide, banking outlets, convenience stores, large supermarkets, community properties, commercial buildings, institutions, schools and other areas are paved with self-service terminals. UnionPay officials also disclosed that in the next 3 years, China UnionPay plans to lay 30 to 400,000 convenient payment points, and strive to build a network covering China's major central cities and two-tier city of convenience payment. Although the official of UnionPay does not want to disclose the proportion of the equipment to be installed independently, but according to the third party payers, due to the previous partial payment enterprises laid on the basis of the self-service terminal, UnionPay only need to bear the cost of some equipment laying.

According to statistics, at present only the Guangzhou region UnionPay through self-service terminals to achieve 360,000 monthly transactions, the monthly transaction amount to approximate 700 million yuan mark. The sheer size of the capital deal also lays the groundwork for the next big plan for UnionPay.

UnionPay kills into e-commerce

"The goal of UnionPay is to build a giant in the field of payments, and using offline terminal resources to drive online e-commerce is a breeze to push the issue over huge payments deals." "A general manager of the payment area, who declined to be named, told reporters. This September, UnionPay's electronic Payment Company (Chinapay) launched the "UnionPay online Mall", a major step in E-commerce from the payment perspective has also been launched.

According to people familiar with the situation, compared to other E-commerce platform, UnionPay's competitive advantage lies in the huge amount of merchant resources behind it. In addition, the mall can also use UnionPay's offline resources, self-service terminals, PO s machine terminals, such as the production of large receipts as a promotional carrier, the cost of its brand promotion will be very low.

"UnionPay has millions of of the world's merchant resources, overseas business products can be directly in the mall in the overseas exhibition, consumers can complete cross-border payments through Chinapay." The person told reporters, "When the offline and online payment areas have been successfully opened up, the pay area of the giant UnionPay is very scary, the challenge Alipay is only a matter of time." ”