Party B: Data analysis and internal and external

Now is a big data age, everyone is hanging on the mouth of data to create value, data mining and other hot words. Within the company also gradually recognized the importance of data, have set up data departments, expect data can be truly business services. In addition, there are a number of third-party companies to do data services continue to emerge, hoping to help generate data to share the burden of data analysis, mining more valuable laws to help party a continuously improve the level of business, and constantly find problems in the business. From this point of view, party A and third party data services company's original intention is the same.

So in the end of the Third-party companies to do data Services and party a company to do data Services is there any difference? In the light of the experience of the third party company to do the data in the last few years, this paper makes a simple summary of the difference between the two data.

1, the pursuit of different

There are roughly several modes of cooperation between the third party company and the party A on data service:

1 long-term monitoring flow data-regularly provide daily, weekly and monthly reports;

2 temporary project-receive the party a company's demand, initiate the project, in the stipulated project cycle, summarizes the project research result in the form of the report.

No matter which way of cooperation, the third party analyst in the process of analysis, always lonely, always more dependent on data. Because not in the analysis of the environment, do not know what the operation is doing recently, do not know what the product has a plan, a word: do not know the other side of the point of attention in the end.

Party a company to do the internal data, in fact, the cooperation is similar to the above listed two kinds. But the details are different:

1 before the study will be detailed understanding of the project background and product or operator confusion;

2 The data can not be explained in the study, the relevant personnel feedback could be found at any time. Analyze the causes of data anomalies with your business colleagues.

3 After the study will report the results of the study, and business colleagues to discuss the next step of the improvement strategy and plan, the next time to agree on the study point.

Therefore, subject to the conditions, although the original intention is consistent with the company, but due to the lack of in-depth contact with the business, so the ultimate goal can only stay in the completion of a rigorous, professional data analysis report. As for the follow-up, How to use the report, how to improve the business, improve the business and so on a series of follow-up work is unknown. As a result, the output of third-party companies is always unable to form a closed loop throughout the business chain.

But this is certainly an unavoidable thing. Believe that most companies, especially Chinese companies, the company's internal data privacy is still more important to the Third-party company's attitude will not be completely open. Therefore, the cooperation between the two sides is limited to the relatively shallow level of co-operation. Third-party companies want to really go through the business closed loop, at this stage is completely impossible.

Over time, third-party data analysts are accustomed to making a sophisticated report the ultimate goal.

(Responsible editor: Fumingli)