Pat Net Levy Commission lead to business dissatisfaction

"Billion Power Network News" September 5, a few days ago, Pat Net issued a notice, will start from September to the B store (not personal shop) levy that is, the technical service fee (commonly known as Deduction Point or Commission). But this has sparked some businesses dissatisfaction, become a business outlet emotional breakthrough.

It is reported that Pat online most of the B-store business is from the QQ network purchase relay over. In the Jing Dong take over before, Pat NET is Consumer-to-consumer mode, so do not involve buckle point. A seller revealed that the QQ shopping apparel category of the deduction point of 5%, and the delivery of orders will not be paid to the platform side points.

An industry insider, before, some businesses in the QQ network purchase platform by Tencent's pay flow system can guarantee a certain rate of conversion, so as to gain certain benefits. But after the Beijing east took over, QQ online shopping business was forced to transfer. There are also businessmen choose Tencent traffic system under the tap online reopening shop. Jingdong Group took over the racquet network at the beginning of the emphasis on the attitude, but also let a lot of businesses also have high hopes for the new Pat.

New Pat at the beginning of operation, also promised to provide a large number of business free flow, support small and beautiful businesses. But many businesses reflect that the new two-month-old racket has not introduced any specific follow-up policy. and Pat Net September began to levy a point of the news on the spread of the business this period of time accumulated discontent.

In fact, compared to other electric platform, the new racket is not a high point of deduction. In order to dress accessories category for example, the new Pat Buckle Point 8%, Jing Dong's buckle point is 8%, the cat's buckle point is 5%, and the only product will be the level of deduction between 20% to 30%, Dangdang related to the purpose of the deduction point between 6% to 10%.

Most of the racket net merchants also admitted that the electricity business platform Levy deduction point is very common. But at the same time, businessmen also pointed out that the new pat since the charge to B shop should upgrade the corresponding services, to provide more resources for businesses. "In fact, there is no difference between the policy of B and C, and the new Pat does not provide us with more resources to support it." ”

For such remarks, Pat Net said, will provide a better service for non-personal sellers. "At present we have a number of special promotional tools for non-personal sellers, and will develop more platform promotional tools for all sellers in the future." Pat NET also may launch the flagship store search direct and so on policy. ”

Pat NET also introduces: "The seller that settled before September 1 still enjoys the subsidy policy that the flow buys 1:1, namely buy one, subsidize one." In addition, the racket platform will be in the external input a large number of ads, the full use of hundred search rankings, hand Q and wide-point pass and other resources, follow-up will also introduce micro-letter and other mobile end traffic. ”

But a businessman looking at the background traffic data found that in the past few months, the proportion of the natural flow of shops has declined. The merchant pointed out that almost all businesses must pay to buy traffic will have volume, this and the previous Pat net in Tencent's operating situation is not much different.

Even a lot of racket net business reflects, at this stage of promotion costs continue to rise, has reached 30%. Moreover, as a result of the racket net even the order of payment to be deducted, so the profit space of the merchant is further compressed.

The attitude of the merchant to the point of deduction

A clothing business to calculate a sum, Pat NET clothing category 8%, only when the gross profit margin of the goods reached 60%, after deducting various cost expenditure, most businesses can get 5% net profit, a small number of excellent businesses can get 10% of net profits. In this case, a 8% commission is a very "scary" cost for some businesses. Some businesses have begun to consider closing shop B, instead concentrating on the operation of a Pat C shop without a buckle.