Peach Blossom Dock Mall for practitioners detailed analysis of China's condom industry development to investors reference

Introduction: With the development of China's society, people on the reproductive and safety precautions, the condom industry has shown a growing trend. So, what is the status of the condom industry in China? In this respect, peach Blossom Dock for the practitioners detailed analysis of China's condom industry development, hoping to give some help.

Definition of condoms and market demand

Condoms (condoms), also known as condom, Condom, is in the form of non-drug prevention of pregnancy, mainly used in sexual intercourse to prevent human sperm and egg binding, to prevent pregnancy. In addition, condoms also have the role of preventing the spread of sexually transmitted diseases such as gonorrhea and AIDS.

In our country, because of the rising trend of the population and the age of childbearing age, as well as the implementation of relevant policies and the continuous improvement of people's health awareness, the demand for condoms is increasing.

Ii. condom industry policy and environment

At present, China is entering the rapid growth of the AIDS epidemic, so the National Family Planning Commission in the vigorous development and implementation of condom social marketing work, in order to cover all the target population. In addition, our government is attaching more and more importance to the quality of condoms and adding them to the "National Key Regulatory Medical Device catalogue" to effectively enhance the state food and Drug Administration's participation in condoms and their sales.

In addition, the procurement standards for various government contraceptives have been strengthened and coordination among the agencies will be strengthened after the introduction of the new IPPF Quality management regulations.

III. Condom Domestic Market overview

China's condom market is still in the transition from long-term to mature process, and domestic brands and imported brands coexist, the image of imported brands better than domestic brands.

The main domestic companies in Guangzhou, Guilin, Shanghai, Qingdao, Tianjin, Dalian, Shenyang and other 7 local enterprises fixed-point production of condoms, condom annual production capacity of 20多亿只. In the world condom production, sales list ranked fourth, after the United Kingdom, the United States and Japan.

Four, peach Blossom Dock Mall analysis condom industry development

1. Life cycle analysis of condoms

(1) Market growth: Condom consumption in the annual growth rate of 15%, China's per capita consumption rate of the British and American developed countries.

(2) Life cycle phase analysis

From the above, we know that the development of China's condom market is in the industry's life cycle of growth to the peak stage. The market growth rate of this period is increasing, demand growth rate is not high, technology has become increasingly mature, industry characteristics, industry competition and user characteristics is very clear and stable, the formation of the buyer's market, the industry profitability gradually reached a stable level, new product and product development more difficult, the industry entry barriers are very high.

2, condom market competition analysis

(1) Alternative threats: mainly contraceptives, contraceptive needles, contraceptive rings and so on. Take the contraceptive pill as an example, divides into beforehand contraceptive and afterwards emergency contraception two kinds. Advantages: Easy to use, for irregular menstrual cycle of women, the effect of regulating menstruation, for menstrual pain, irritability and other symptoms are helpful; the long-term use of contraceptives, can reduce the incidence of ovarian cancer and endometrial cancer. Disadvantages: produce nausea, vomiting, dizziness, fatigue, drowsiness and other side effects.

(2) Existing threats in the industry:

Domestic brands: Gaobang, many musicians, heaven and earth Licensing, family planning licensing, leisure licensing, which Gaobang occupy a larger market share.

Import Brand: Durex, Jessbong, many musicians, North, Okamoto and so on, including Durex, Jessbong imports a large number of Durex in China's condom market occupies 30% of the market share, Jessbong occupies 25% of the market share, Okamoto occupies 10% of the market share, the total of the three accounted for nearly 70% of China's market share.

In short, the Peach Blossom Dock Mall that China's condom business competitors are mainly domestic enterprises and Sino-foreign joint ventures, developed countries to use its capital and technical advantages, coupled with a wealth of marketing experience, on the one hand through China's packaging to enter the Chinese market to participate in competition, on the other hand, in the international bidding and domestic condom sets of major manufacturers, in addition to individual enterprises alone show, other enterprises even in the physical quality of the same as developed countries, but due to equipment machinery, materials, technology, packaging and other aspects of relative backwardness, resulting in most enterprises difficult to open in the local market.

Five, Peach Blossom Dock Mall Analysis condom industry development in the future

In the future, the population of our country still presents the growth trend, strengthens the population and the family planning work, the stable low fertility is still the important policy, therefore the Peach Blossom Dock Mall believes the contraceptive tool (including the condom) the demand will maintain the continuous growth trend.

In addition, the Peach Blossom Dock Mall believe that with the development of society, as well as people on the birth, security and other aspects of the open attitude, condoms and other contraceptive tools to improve the concept of condoms will be more and more people accept.

Note: Peach Blossom Dock is a dedicated adult supplies to join and distribution of innovative companies, the company's website Peach Blossom Dock Mall (http://www.taohwu.com/) Average daily visits to millions, with a large number of loyal users and good market reputation.