Peas pods surrounded by the giant share of the remaining 15%

Claims to have 300 million users of "pea pod" application distribution software due to "Jurisprudence" has become a hot market.

On May 29, the investigation and investigation of the 20th batch of illegal and Internet culture activities conducted by the Ministry of Culture and Information of the CCTV revealed that as of the end of May, 8 online game companies including 14 mobile gaming platforms such as pea pods and 91 mobile phone assistants were suspected of publicizing Erotic content, of which 10 have received administrative penalties, a total of 113,000 yuan fine.

For "Jurisprudence", pea pods official response: Jurisprudence game is offline, will improve the audit tools.

As the most complete, most convenient Android mobile entertainment center, pea pods are by channel advantages to win the attention of capital giants. March 24, pea pod announced round of financing to obtain additional investment Goldman Sachs. The pea pod transformation road is spreading.

Lost application distribution

After several reshuffle, the domestic third-party application distribution channels Andrews continuous fighting, many application distribution channels chased by the capital, pea pods anxiety is also obvious.

In July 2013, Baidu suddenly announced a $ 1.9 billion acquisition of 91 Wireless, after which the application distribution market experienced intense competition.

Baidu with 91 assistants, Baidu mobile assistant, Andrews market occupy the largest market share. With 360's security guards, browsers, search platforms, 360 mobile assistant occupy a large share; Tencent is also force application Po, not to mention the possession of WeChat such a fist product, the strength should not be underestimated. Although pea pods have gained a high valuation since Baidu's acquisition of 91, the conditions for insisting on independent development have become very grim.

It is understood that since the first quarter of this year, Baidu Department of Applied Distribution platform with 38% market share topped the list, leading 360 mobile phone assistants 28% and pea pods 15% market share. The application of treasure trove Tencent application distribution has accounted for 12%, close to the third pea pods.

A pea pod market employee admitted to reporters, "Before the Internet bigwigs into the application market, pea pods in the independent third-party applications market ranked the top three, but the bigwigs who are rich in resources, the application of each other between the portable, independent application market The more the living space becomes narrower. "

Market share of the pea pod in the promotion of the promotion, to attract new users on the issue of sword Pianfeng. "We have pre-installed with some handset manufacturers and also with other partners." However, Wang Junyu, CEO of Pea Pods, said that from the beginning of 2010, the pea pods as an independent part of the mobile Internet, only the application distribution to help users index content.

"Unlike the pea pods, 360 Mobile Assistant, 91 wireless more on the flow of their own platform to make money, which led to weakening the industry's influence on pea pods, we can see 360, Baidu's channel is good, but do not see To the pea pod channel is good, the long run, will make people feel pea pod is not dynamic. "Li Bin, Internet users think.

Indeed, "sluggishness" in earning money is the main aspect of the market that has been criticized for pea pods.

"Pea pods tend to favor the former in terms of protecting user experience and making money." Pea pod CEO Wang Junyu said. Android mobile game in 2012 broke out, 360,91 earned by the game intermodal, and pea pods only introduced to developers in July last year, access to in-game payment SDK.

According to a person close to the pea pod told the weekly financial weekly reporter, "pea pod main profit business is advertising and payment SDK into the pea pods at this stage the main focus is on product development and optimization and developer relationship maintenance."

Because Wang Junyu always felt that in the era of mobile Internet should do something for the moment, the moment for pea pods to focus on seizing "mobile Internet content import" is the most important.

Mobile entrance dispute

For the rise of the mobile Internet era, who seized the Internet entrance, who received a huge gold mine. As PC users migrate to the mobile end, the mobile search portal is no longer a treat.

In March this year, Pea Pod announced that "mobile content search" will become its core strategic plan. This means that pea pods are beginning to transition from application distribution platforms to mobile search products that incorporate comprehensive entertainment content.

"Targeting mobile app search is also a real option for pea pods that have failed in the app distribution market, while avoiding the 91,360 front-runner competition and looking outside the app store for another A possibility of development, seek more cooperation. "Li Bin think.

"The pea pod is now facing the question of whether the transition will succeed and whether the traffic on Android PC can be successfully translated into a mobile user." According to Sun Mengzi, analyst at Analysys International, with the popularization of mobile Internet, the Android application is completed on the PC Download tide will recede, the peas pod's most urgent task is to guide the user to the mobile terminal.

Feng Feng pea pod co-founder told Financial Weekly reporter, "Our direction and strategy has not changed, from the beginning, pea pods to do is move the search."

In fact, as early as September 2013, pea pods announced the official version of the video search product on the line, which means pea pods quietly took a step forward in the transformation of the content entrance.

And that time, all the way hero in the field of mobile search you strike me debut. Brutal 360 has launched a lightning search, including games, music, etc.; Baidu launched a light application docking with 91 helpers; Ali holding UC said it already started the layout of the mobile search market.

"As we all know, whoever seizes the Internet entrance, whoever gets a huge gold mine." A Beijing-based private person told reporters that in the era of the PC, the browser is undoubtedly the entrance to the Internet, but in the mobile Internet era , The most important information unit is the application (APP), so the battle for mobile Internet entrance has not stopped, including the browser, weibo, WeChat, maps and mobile desktop are mobile Internet The port.

The industry believes that from the mobile Internet browser, application store is not difficult to find, we are moving in the direction of network integrated services, from the current user coverage point of view, in addition to Weibo, WeChat, mobile QQ and other single APP applications, the user The most widely used is the application store and browser, compared to WeChat and other micro-Bo, the application store and browser is more suitable for mobile Internet portal.

"From the current situation, pea pods start a browser to do things, for example, its app store began to provide content search. Pea pods are in the use of application distribution and content search to seize the mobile Internet portal future application store and browser Hybrid or become a trend, the entrance to the mobile Internet war, may once again start from here. "However, Li Bin also expressed concern that from the" mobile distribution "to" mobile search "pea pods faster than the giants, From product to team, pea pods ready?

PE heavy pressure injection

In the brutal growth of the mobile Internet era, initially humble application of the market, is by channel advantages to win the attention of the capital giants.

March 24, pea pod announced round of financing to obtain additional investment Goldman Sachs. In fact, as early as January of this year, pea pod announced the softbank lead the 120 million U.S. dollars B round of investment, investors DCM, innovative workshops and other institutions with the vote. Founded in 2009, Pea Pods is the first official public offering of Innovation Works and was awarded a $ 8 million Series A round of investment from both DCM and Innovation Works.

According to pea pod market sources, until last September, the company reluctantly reached a balance of payments. And when it comes to profitability, pea pods are unwilling to say more: "At this stage the main focus is on product development and optimization and developer relationship maintenance."

An unprofitable industry, why would lead to many well-known investment bank capital have settled. "From a large industrial background, capital giants such as Goldman Sachs, Softbank and Innovative Workshop cut into the market segment of the industry. They are more likely to see the entrance to the mobile Internet. In the future, whoever has more entrances, they will take the initiative in the market firmly Firmly in their own hands. "Li Bin told reporters on the financial weekly.

Son Masayoshi, head of Softbank, said that through hundreds of millions of users of pea pods, SoftBank could build sales networks that sell games, apps and services in China.

Wang Junyu told Money Weekly reporter, pea pods will use these funds will be their own products into a mobile application search engine. He said, "Like a search engine, pea pods are currently working on the full contents of the application; in this way, if a user searches for a television program, the pea pods will not only find the official application for the program, Find other video applications that will watch the show. "

It is reported that pea pods currently have 300 million users, has been included in the repeated use of more than 1000000, mobile terminal installed capacity of more than 200000000 mobile phone daily added more than 500000 users daily distributed applications more than 30000000 times.