Perfect Chi: Go to sea Four steps away from the outside is not mainstream

Sina Science and technology news July 27 morning, the nineth session of the ChinaJoy (China International Digital Interactive Entertainment exhibition) today in Shanghai opened the curtain.　　The Perfect World CEO Chi at the ChinaJoy Industry Summit Forum said that the domestic net swims enterprise should be divided into four stages to promote, the current export-made domestic game has not occupied the mainstream status. The promotion of domestic games to overseas exports, is the government departments and domestic online games enterprises focus on the direction, but also made certain achievements in the past.　　In Chi's view, the globalization of Chinese enterprises should be divided into four stages. The first stage is to authorize the licensing of China's game products overseas, so that overseas partners to operate. The second stage is to try to operate autonomously, to build companies locally and to market themselves.　　The third is to integrate local research and development resources, and then make products to serve the local, and four is to integrate global resources to serve the world. Chi Frankly, the current domestic game in most overseas markets, "a relatively marginal product, in the Local has not occupied the mainstream market position."　　The integration of global culture and innovation after the launch, is the perfect future strategic direction.　　In addition, Chi also called for strengthening the game market copyright protection efforts. The nineth session of ChinaJoy will be held in Shanghai July 27 ~ 31st, ChinaJoy is jointly sponsored by the Press and publication Administration, Technology department, Ministry of Public Affairs, General Administration of Sports, Shanghai municipal government and so on, the Chinese Publishers Association Games Working Group, the Shanghai Press and Publication Bureau and the Han Prestige Heng Organizer Digital Interactive Entertainment exhibition (Shu Shi)