Perfecting user experience: Summing up the three "Li Axe" of building station

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A web site wants good development, in addition to doing a vigorous promotion, another very important factor is the site itself, including content, including ease of use, these factors determine whether the user will like your site and become the end customer. For the webmaster, the design of the beginning nothing but grasp a focus, that is, the user's point of view to consider the problem, grasp the core, then the site design and internal optimization will become simple. Today's article mainly from three major aspects to give you a summary of their views, welcomed the exchange.

Design to Jane

Most of the time, the simplicity of the design is placed in the first place, because when users come to your site, the information they want most when they see it is a more successful design than a single click. For example, on a news site, its daily headlines are equivalent to the core content of our site, so the core content is presented to the user in the most important place. Under normal circumstances, must follow the principle of practical supremacy, some sites look fancy, but for users, is a kind of resistance, it takes a certain amount of time to determine to find their content, if not found, it is possible to close the site. We can look at Baidu space or know the reply box to understand, very simple and clear, basically as long as the Internet users can complete the reply. This is a model. For their own people to build a station, but also must be overcome.

Copy to be accurate

The copy of the website is the equivalent of a salesman, the bridge between us and the user, so if the copy is good enough, it will reduce the time to communicate with the user, thus increasing the turnover. In general, the principle of writing a copy is to stand on the user's point of view to consider the problem, first of all to clear what the product can bring to the user what kind of benefits, in addition, according to the characteristics of the product, the product to give certain significance, such as story, connotation, fashion and so on, these need to combine their own products for packaging positioning, The second step is to introduce our own strong, their own influence and so on. If you start with the introduction, it will cause users disgust. On the other hand, if you have enough advertising on your site, it may not be easy to realize the role of copywriting, but by contrast, it will definitely improve the conversion rate of the site.

Layout to be clever

The layout of the site is actually the location of the content, different layout, determines the location of content placement differences. No matter what the site, if you want to integrate the user as soon as possible, then the most core content, users most interested in the content of the core position. Of course, the site's core location is very limited, it is impossible to enumerate, but can be skillfully interspersed, such as the home page can be interspersed with advertising pictures, the use of advertising pictures to introduce. But in any way, the ultimate goal is only one. For example, we are the site to build stations, then the most users want to see is the site quotes and cases, then the home page on these two pieces is enough. As for the content, can do some supplement, carries on the comprehensive explanation. If it is an enterprise class site, the main point of the homepage is of course the product itself information and the company's profile, the other is not so important. This is the most reasonable layout.

The above three aspects of the construction of the station must pay attention to the problem, these problems can also be called experience, if the site does not pay attention to these aspects, then for conversion rate, user viscosity, word-of-mouth spread, etc. may be poor. On the Internet, the site itself is a dime a do not seize the user's core needs of the site will be eliminated sooner or later, some webmaster will feel that the surface is not important to provide the core value is the fundamental, this I do not deny, but if the surface of the design do not in place, then many users may not continue to browse the site's desire, Will not have a series of subsequent transactions with you. OK, this article is provided by Shenzhen website Construction (http://www.zijiren.net/), reprint please retain the copyright, thank you!