The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall
in my reading of the website operations and marketing articles found that personal and enterprise stations are common problems.
Personal Station is too concerned about traffic, and most of the corporate site, is basically a beautiful online business card, no network marketing value.
personal website
in various webmaster forums, we can often see such a title "X-month to get x million IP experience", "How to get x million IP in x months." Similar articles are very popular, the number of reading and comments are very much.
I do not understand why no one asked, you use the hands of the tens of thousands of IP created how much value it? Is the value you create proportional to the amount of IP or effort you are making?
flow is Money? No. The flow is the cost, the flow is the pressure. In the absence of a reasonable profit model in the site, the greater the flow, the higher the cost. If the traffic can not be converted to profitability as soon as possible, the result can only be overwhelmed by the closure of the site.
whether individual or enterprise, we want is a thing, that is money. It is our aim to exchange the greatest amount of money with existing traffic.
in this respect, the website statistics System class, the network marketing knowledge class, the search engine optimizes the Knowledge class website crime all is comparatively good.
Famous Statistical class website "I Want to Statistics" (www.51.la) audience is the site owner. It in the placement of advertising profits, the use of "I want to" this platform to promote their domain name host business.
The following pictures are "I want to" promotion of domain name host business advertising location
look at Tong's network operations and marketing site group.
Network Marketing Planning (www.tongwang.cn), Network Operations Planning (www.tongwang.net), Search engine optimization Training (www.seo.net.cn) and the Search Engine Optimization Association (www.seo.org.cn) are promoting the company's marketing planning , Operation planning, training business.
their profit model is to convert existing effective traffic into products and services. Personal webmaster should learn more of them, according to the hands of products and services to do the station, using the way to promote their own hands of the products and services.
If you don't have a product in your hand, keep an eye on the people around you. What business do your family and friends do? Can you use the Internet to promote the way to create more value? Even if you sell only 1-2 products a month, it is more valuable than a thousands of or tens of thousands of IP entertainment stations. Don't forget the cost and energy of 10,000 IP sites, and how much is the cost and energy of a commercial station.
Second, corporate website
How many people do you know about their site every day? How many companies know how they found your site? How much advice do they have on enterprise products? How many products or services have been purchased from the enterprise?
personal Webmaster Excessive attention to traffic, and corporate web site is too much attention.
I personally think that the key to determine whether the success of the enterprise site is not the beauty of the page or the perfect procedure, but the enterprise station is to obtain customers.
has many companies to find network companies spend thousands of or tens of thousands of yuan to build the site. A little better, there is an online consulting system, bad, simply a few of the same static page title.
What is the use of
such a business station? What else can you do besides print the Web address on your business card?
in my opinion, the successful enterprise station must perfect several points:
1. As mentioned above, it can help enterprises to get customers directly from the Internet.
2. Perfect Online Consulting System
When customers look for businesses online and are interested in the company's products or services, they will use two ways to initially consult, and then request door-to-door service or door-to-door for the second step of the consultation. The first is telephone consultation. This is the main, everyone has been very accustomed to this way. The second is online consultation. Compared to telephone counseling, the use of this form is still relatively small, but any way to win customers can not be ignored.
3. Online reservation
Customer online leave identity and contact phone, the company actively contact customers. or customer consultation and feel satisfied, direct online payment and leave identification and contact telephone, and then the enterprise to confirm, directly start service (or hair products).
I think for the general enterprise, the 1th is the most important, can be completed 3 points is enough, even to reach the top two points is more perfect. After all, due to the existing trust mechanism is imperfect, most people are skeptical about the way to pay online.
For example, although the "Tianjin Car Rental Network" (www.taxi-tj.com) to complete the first step, the daily traffic is only dozens of. And still adopt "telephone consultation and confirm time, complete service, payment" traditional way. But customers and profits from the Internet each month reached 4 digits. This is a very happy thing for a small business.
A successful enterprise website, its effect should be able to and several even dozens of salesman equal.
interested in this company can take a look at the site "Tianjin website optimization" column.
