Personal insights and approaches to individual keyword optimization

Absrtact: This article and you are discussing how to optimize for a single keyword. I say a single keyword, does not represent this site only one keyword, instead I want to optimize this Binzhou full search station keyword has 10, some

This article explores how to optimize for a single keyword. I say a single keyword, is not representative of this site only a keyword, but I want to optimize this Binzhou full search station keyword has 10, some Baidu index is not very high, so the author is like starting from these low key words, to optimize, Focus on one of the key words first. So, write your own ideas and ways to optimize a single keyword.

1. Types of keywords

Here I put the types of keywords are divided into a, B, c three kinds, are: Home keywords, channel page keywords, keywords in the page.

A, for the home page keywords: we need to understand is the first page of the keyword writing. Search engine in the title, there will be a weight of the sort of understanding, such as: Binzhou Financing _ Binzhou Financial Site _ Binzhou full search. This title in Binzhou the weight of money more than Binzhou more than Binzhou full search, so in the writing keyword, we want to be based on the keyword you want to optimize the corresponding weight, and for description, you can appear in the description of the keyword you want to optimize, can also be embedded in the way of long tail words, attention is the spontaneous combustion.

b, for the channel page keywords: such as Binzhou financial this channel, because I want to optimize the word, then in the Binzhou Financial channel under the article should be imported all my words of this keyword, and can be more through the long tail words appear in other channels, to achieve cross optimization. If there are other channels on the page and this keyword side of the content, we can also on the other channel also give the relevant anchor text, to get the weight.

C, for the internal page keywords: I think you can more inclined to the long tail keyword, then for such words to be through the quality of the article, as well as the keyword appears, and other pages of relevance, to get the weight, to achieve ranking.

2. With the key words related to the chain: with you all the words of the keyword outside the chain, to choose the right platform, the first is the quality of the platform is better, high weight, large flow. Need to pay attention to the problem is the chain of the key words in the density of the problem, it is best to pay attention to nature, so that the article can bring some readability, let the chain play his role. For anchor text, I suggest that you can cultivate some blogs, such as CSDN, blog, etc., perhaps write a related article need a little time, but the effect is definitely proportional to the time.

3. Don't cause yourself to compete with yourself

Maybe some webmasters don't quite understand this, explain, is when you optimize the keyword has a better ranking, and more stable, we do not need to do those high-quality platform outside the chain, I am not saying that not to carry out the chain construction, but if we continue to choose such a platform or question and answer class, is bound to rob us of some of the traffic, especially for brand keywords, a few months ago, My Site leyuanbaby.com by Baidu down the right, in my efforts, a little recovery, but I still do brand this promotion, when I realized that the problem is to rob traffic, has lost a lot of traffic, because I still underestimate the power of Baidu know. And the face of bzqss.com this station, I want to be vigilant, for the promotion of brand, such as: Binzhou full search site is not good ah, Binzhou money to which site, and so on!

In fact, for a single keyword optimization is to grasp two words: precision. Let people who want to see the relevant information in the relevant location to see your information, this is our ultimate goal!